Swango1980
Well-known member
Youtubers work well, because they are typically just 10 minute clips of some useful info. Like a golf lesson. Or up to an hour where they get a celebrity and play golf with them, or whatever else they do. But, the users ultimately get attached to the personality of that youtuber, and enjoy watching them engage with whatever / whoever they are engaging with.It seems we have broadly four strata of golf entertainment then, from the almost throw-away homemade at one end, to serious golf at the other. Increasing from the trivial to the serious sport :
- Youtubers : 'characters' and personalties playing totally inconsequential golf, but the entertainment is in any banter, chat, enterainment they can muster, almost in the manner of Have I got News for You, or A Question of Sport. Internet/Youtube, almost Tiktok category stuff. It has been a new territory in very recent years. Whether the interest and clicks will sustain, I would not assume. It has a newness, and feeds some demand for light golf oriented entertainment, but there is only so many times people want to see nobodies playing against each other. It may wane.
- TGL : not much more than the above, but with the novelty of home-sim golf, and the big names, some of who can leverage personality and a chance for a glimpse behind the serious sportsmen. Light TV type stuff. Whether the hybrid golf heavy but inconsequential game play can succeed is to be seen. I am guessing not.
- LIV. Top golfers playing real golf courses, but essentially for nothing of consequence. Carries over some of the razmataz, lounders, fake teams type TV game show element, but in the end is just a bubblegum meal, as no wins or winners are ever going to rank in a true sporting sense. Probably just in a holding pattern until the famous 'deal' is done.
- The proper tours. The worlds best playing for trophies, legacies, and records that matter is always going to have its place. Prone to the accusations of boring, slow, automotons without character, but then that comes with the territory of playing for something that means something. Appeal will limited somewhat, and attempts to widen its appeal are probably pointless. It is what it is, but to some extent its very nature of serious golf means it can never expand beyond niche.
The first three are the new disruptors, trying to 'grow the game', its audience, and money making potential. The fourth will always be there. Is there a future in any of the first three long term ? Like the Chinese premier when asked what he though about the French revolution - "too soon to tell".
The "proper tours" AND LIV golf are essentially the same, in that they are basically golf tournaments players are looking to win. For me, the difference that LIV stripped away a lot of the jeopardy. And even though the rewards are high, they are so high is almost feels inconsequential because playing poorly still highly rewards the players. So, whether that can adapt to have significant USP's compared to the tried and tested tours, I don't know.
TGL is something that can be interesting if you like any of the other golf, and you flick it on to watch. But I don't think it has anything special to keep fans engaged (or at least, myself engaged anyway). I've no interest in LIV for example, but I can see why LIV would generate a lot more sustained interest than TGL. Maybe if TGL was to bring together aspects of other golf, it would be more interesting. Get youTubers involved somehow, where they could have teams competing. PGAT versus European Tour versus LIV. Stuff like that. Although most of that wouldn't be possible if it is purely associated with the PGAT