The dress code for the lounge/bar was relaxed at a local golf club hopng for extra footfall. A year on and the same old faces go but just in jeans rather than trousers, no noticable difference in revenue.
That's not to say it wouldn't work elsewhere is it?
I saw a huge difference in the bar at Hearsall when they relaxed their codes and not just with members, but bringing guests in also first for a drink before going out elsewhere so using it as a meeting point.