Blue in Munich
Crocked Professional Yeti Impersonator
How many corporate companies that sponsor stars do so for anything other than exposure and commercial gain?
Multinational companies very rarely have morales at the top of their lists.
Shareholders want profits, not a warm fuzzy feeling.
Indeed, but Nike were promoting the perfect human being even after it was abundantly clear he wasn't. Sometimes your customers will respect the right thing and the warm fuzzy feeling that gives them is reflected at the tills.