Backsticks
Assistant Pro
I think its a sign of how he has become carried away with how big he thinks he is in the world of golf. That he is now a 'brand'.I do find it bizarre that anyone would want to buy and wear a Rick Shiels cap or jumper. I quite like watching his channel but that's a bit much. They must have done the research and decided people will buy them though? Very strange.
NLU guys do sell NLU merch I think also.