Crossfield at least has broken the cone of silence on clubs. They are all effectively the same now. That message has become an increasingly less veild nod and wink with him. So looks, and how you have been effected by a given brands marketing story, is how most people choose clubs. They are a fashion accessory really. His emphasis on that is correct, and probably the most honest of the so called club reviewers. Most of them cannot acknowledge that - their existance is based on the clicks from people who still think new clubs are different to last years. So they give them the illusion people want.
