LIV Golf

[Swango1980]

It makes sense that anything that is new will attract a greater percentage of younger fans. That does not highlight it being any better, it is just a fact that something is new. Older fans will have already grown up to know what they enjoy, and are therefore less likely to suddenly become a fan of something different. Younger fans are often new to the sport, and are going to be more open to the options available. They'll be none the wiser about what works well in one version over another. However, they'll be able to make that judgement better once they've had time to take things in.

If LIV had been about for decades, and suddenly the PGA Tour burst on the scene, I would expect the PGA to have a higher percentage of younger fans as well.

Stats can be dressed up to be hugely misleading. If LIV could prove that it had, for example, 500 million huge fans in the age group of under 35, whilst the PGA Tour only had 100 million fans in the same age group, then that would give them a stronger case. However, if they say that 40% of LIV fans are under 35, whilst the PGA only has 30% younger fans, it means nothing. All that might mean is that LIV has 4 fans, from a total of 10, that are under 35. Whilst the PGA might have 135 million golf fans under 35, out of a total of 450 million.

 

[Deleted member 15344]

The internet.

Twitter and when people ask on Twitter where it comes from it’s met with a wall of silence

 

[Ian_George]

It makes sense that anything that is new will attract a greater percentage of younger fans. That does not highlight it being any better, it is just a fact that something is new. Older fans will have already grown up to know what they enjoy, and are therefore less likely to suddenly become a fan of something different. Younger fans are often new to the sport, and are going to be more open to the options available. They'll be none the wiser about what works well in one version over another. However, they'll be able to make that judgement better once they've had time to take things in.

If LIV had been about for decades, and suddenly the PGA Tour burst on the scene, I would expect the PGA to have a higher percentage of younger fans as well.

Stats can be dressed up to be hugely misleading. If LIV could prove that it had, for example, 500 million huge fans in the age group of under 35, whilst the PGA Tour only had 100 million fans in the same age group, then that would give them a stronger case. However, if they say that 40% of LIV fans are under 35, whilst the PGA only has 30% younger fans, it means nothing. All that might mean is that LIV has 4 fans, from a total of 10, that are under 35. Whilst the PGA might have 135 million golf fans under 35, out of a total of 450 million.

Confirming the old 'Lies, damn lies and statistics' saying!

 

[Dando]

Well personally I’d pay to watch LIV over the vast majority of your events, because I enjoy it a lot more.

And stop with the victim BS, I’m making relevant points about differing audiences and where their preferences are. The financial aspect is just part of it, but not the only reason people won’t pay to watch tour golf. It’s targeted at old people, that’s a fact, so young people wont be as inclined to tune in.

 

[Ian_George]

Where are you getting those stats from?

'The Lad' watches it and, unlike me, prefers the noisy commentary. But, like me, approves of allowance to wear shorts!

 

[r0wly86]

as a millennial myself, I do enjoy it being used as "young". Millennials are majority in their 30s, with careers, mortgages and children. Generally too busy to be watching golf on youtube.

If you want young, I think you are actually after Gen Z

 

[Ian_George]

as a millennial myself, I do enjoy it being used as "young". Millennials are majority in their 30s, with careers, mortgages and children. Generally too busy to be watching golf on youtube.

If you want young, I think you are actually after Gen Z

That would challenge the suggestion by some as to why it's on Youtube then! Or even that it can capture 'the young'. To me, millennials are 18-25s (and that may be pushing it). I don't see very many of them being interested in Golf in the first place! And, imo, the reason LIV is only on YT and by its own team is purely because of commercial decisions by 'big' broadcasters - who won't be interested until they are confident there's value in it, that LIV will last, and that it is worth the cost of being associated with - an entirely normal commercial decision process.

 

[Mel Smooth]

Some factual statistical information to disprove the theory that 18-25's aren't interested in golf ;-)

 

[Ian_George]

...
The financial aspect is just part of it, but not the only reason people won’t pay to watch tour golf. It’s targeted at old people, that’s a fact, so young people wont be as inclined to tune in.

If LIV is targeting young people to the detriment of older ones, then they'll need SA's billions forever! There's simply not sufficient 'yoof' interested in Golf! And different broadcast or tournament formats aren't going to change that! Unfortunately, Golf, like Snooker and Darts, appeals primarily to an older age-group and that's not going to change markedly with LIV!

 

[Ian_George]

Some factual statistical information to disprove the theory that 18-25's aren't interested in golf ;-)


View attachment 45093

You'll need to explain a lot more about what that chart, and the population sample, actually is before making any assertions that are valid! As it is, it could simply show the ages of elephants that are killed by poachers or ages of barrels of cognac (and who made it) that are used to produce a particular brand!
A set of aggregated data, Yes. But useful statistical info...absolutely not!

 

[Ian_George]

You write a lot and say little.

See Luke 4:23!

 

[garyinderry]

Where is LIV going to get the money for 25 million purses when they are supposed to stand on their own two feet.

The crowds and viewing figures do not add up when you want to give out that kind of money.

 

[Deleted member 29109]

Where is LIV going to get the money for 25 million purses when they are supposed to stand on their own two feet.

The crowds and viewing figures do not add up when you want to give out that kind of money.

It’s fine. Companies are lining up to pay billions in sponsorship apparently.

 

[Ian_George]

Here's an article (Tennis related and from 2016) that raises some similar points wrt viewership of sports.
https://tt.tennis-warehouse.com/ind...-second-oldest-in-professional-sports.606077/
But it may simply demonstrate the trend of sports watchers in USA to be moving from being TV based to digital medium based!

 

[Swango1980]

Some factual statistical information to disprove the theory that 18-25's aren't interested in golf ;-)


View attachment 45093

What are you trying to prove? That older fans, the established golf market, people who know a bit about watching golf, are not really tuning into LIV. That's a worry. And, when LIV starts going to a subscription broadcaster, they'll either lose the younger audience, or if they like golf enough, they'll get a subscription and be mainly interested in the Majors and big PGA events (and DP World Tour ones). After all, what exactly does LIV really do better than the established tours?

 

[Ian_George]

After all, what exactly does LIV really do better than the established tours?

Reward the players of their occasional tournaments.

 

[Deleted member 1740]

Where is LIV going to get the money for 25 million purses when they are supposed to stand on their own two feet.

The crowds and viewing figures do not add up when you want to give out that kind of money.

They're going to hire the commercial finance department at Man City, theyre the best in the business?

 

[r0wly86]

I have read that PGA lawyers have requested the PIF boss to disclose the LIV business plan in the up coming trial. To date he has not provided any documents requested claiming sovereign immunity.

That won't play well to the judge I can tell you that much

 

[Deleted member 1418]

After all, what exactly does LIV really do better than the established tours?

Gives away hundreds of free tickets to try and get punters through the gates........!!

Oh and let's the players wear shorts!!

 

[Ian_George]

I have read that PGA lawyers have requested the PIF boss to disclose the LIV business plan in the up coming trial. To date he has not provided any documents requested claiming sovereign immunity.

That won't play well to the judge I can tell you that much

But it's not actually required until next year, ready for July pretrial, maybe even the actual trial in July 2024 or is ruled irrelevant and not required! All just a game of 'lawsuit chess'!
BTW. Its PGA Tour (PGAT)! Completely different body to PGA!