Confident it will be spun both ways (as most things these days), and we'll never really know.
As per Phil, I think in time they'll want/need the ad money - but for now have stumbled upon a USP and may see that as worth sticking with, as cash flow not being an issue
As per Phil, I think in time they'll want/need the ad money - but for now have stumbled upon a USP and may see that as worth sticking with, as cash flow not being an issue

what the heck were the three other offers if this was the best