Mel Smooth
Hacker
In my opinion, the young ones into golf aren’t sitting watching the PGA tour, LIV tour or the European tour, they are watching YouTube videos with all sorts of different content, I’ve personally watched more golf YouTube videos than actual golf in the last year, their shorter, you can leave and go back to it when you want, it’s a massive part of the future of the sport.
I cant speak for all junior golfers but Jamie definitely focusses in on YouTube golfers more than any competitive pro golf. However, he does watch some LIV stuff and is already looking forwards to the season kicking off under the floodlights in 2 weeks - I know the night golf concept will help draw him into the event, just as it will with other young golfers.
While kids will tend to watch Horvat, Luke Kwon, Good Good etc, LIV is much easier for them to cross over into than the PGAT and the DPWT.