Bdill93
Undisputed King of FOMO
You understand that this was a verbatim statement from Liv lawyers, right? So are you claiming the lawyers representing Liv are lying? Out of interest, what other glaring holes do you see in the article?
And venue catering doesn't touch the balance sheet of anyone other than the caterers (which may be the venue, or may be outsourced). If, for some reason, they paid Liv to be the caterers of choice, then that money paid to Liv would qualify as Liv revenue. Merch and ticket would qualify as revenue, which were probably their only income streams last year. This really is simple Business 101 I'm afraid.
A majorly high estimate of 10,000 fans per event paying $100 each on these items would make up $7m revenue, which probably qualifies as 'virtually zero' in the context of a spend approaching $1bn. In reality, I would imagine it be somewhere around the $2m mark based on the free tickets given out and lack of fans at some venues.
Ill be honest here - I hadn't until about 30 mins ago when I read a much better article by the mirror which stated as such. Probably should have done further research but where's the fun in that!
10k over 3 days of events would probably be about right for a conservative estimate in the US events. There was more in London due to the free tickets for sure, easy 10k on the final day.
My friend attended all 3 days of LIV Bangkok as he was travelling over there at the time and he said numbers weren't very high out there at all - but no one got in for free that he spoke with.