LIV Golf

Weird one from the pga, Wesley Bryan is banned from the pga tour for playing on Liv duels on YouTube but grant horvat has been invited to play a pga event
 
Does seem mixed messaging. A case of faces fitting???

This is why I can't get on board with the pga handling of the whole thing. Liv isn't amazing but then I don't watch the pga tour anymore anyways, majors are my limit. Gave liv a go. Was still boring. However the way the PGA just change their stance every few mins or for each player is confusing and mixed messages as you say
 
I think the more important takeaway is that with Callaway sponsoring Legion XIII and Ping partnering with Torque, equipment manufacturers are now clearly comfortable associating their brands with LIV Golf teams, something that was very much not the case in the not so distant past
Surely that has been the case or player contracts would have been cancelled once they became LIV players. I don't think it is that big a deal and not sure what PIng are getting out of it they aren't already getting
 
Surely that has been the case or player contracts would have been cancelled once they became LIV players. I don't think it is that big a deal and not sure what PIng are getting out of it they aren't already getting
Greater level of visibility, their brand being talked about more. Why does any brand use sponsorship?
 
Greater level of visibility, their brand being talked about more. Why does any brand use sponsorship?

Will certainly increase the visibility on social media especially Twitter with the LIV accounts - think all four were already ping players but it’s all publicity

Prob get the odd LIV fan who will now suddenly buy Ping because of it
 
Will certainly increase the visibility on social media especially Twitter with the LIV accounts - think all four were already ping players but it’s all publicity

Prob get the odd LIV fan who will now suddenly buy Ping because of it
Ping and Cally have a big online social media presence anyway so not sure what else this is adding. All four were playing Ping so I think the brand association was already there
 
Ping and Cally have a big online social media presence anyway so not sure what else this is adding. All four were playing Ping so I think the brand association was already there
I'd suspect far fewer people would know that they were all ping staffers than will now recognise the team is sponsored by ping. And I expect the PING logo is certainly going to be much more visible.

Same goes for Callaway - people might have known Rahm was with them but how many know Surratt and McKibbin were already staffers? Or that Hatton is with ping, which is why he sports the TopGolf brand?
 
Staff bag deals are all about the players getting money in and a brand getting a level of exposure

Thousands and maybe more golfers have gone out and bought equipment based on seeing what their fav player is using and even more so with shoes and clothes

Callaway paid a fortune to get Rahm from TM and so when he went to LIV they are no doubt going to do what they can with the others

Ping are normally very quiet - they sponser a number of staff players but you don’t see them doing too many adverts etc so it’s a take from the normal for them and won’t do any harm


Think they need a slogan now



Maybe

If you can’t swing go ping 😁
 
I'd suspect far fewer people would know that they were all ping staffers than will now recognise the team is sponsored by ping. And I expect the PING logo is certainly going to be much more visible.

Same goes for Callaway - people might have known Rahm was with them but how many know Surratt and McKibbin were already staffers? Or that Hatton is with ping, which is why he sports the TopGolf brand?
I'm not sure. I don't think its ever been in the Ping DNA to be a brand that relies on aggresive or in your face advertising and prefers to be a brand based on reputation
 
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