LIV Golf

[WorldHandicapSystem]

Completely different metrics and ways of measuring them though.
YouTube = total views actually measured
Regular broadcast = estimated average viewers extrapolated from a very small sample

If LIV were getting decent viewing figures Mel would be posting them. The fact they are having to either pay or give the content for free to the likes if ITV X, who aren’t even showing the whole event, would suggest there aren’t sufficient viewers to merit selling/purchasing broadcast rights. If there were any value at all in broadcasting Liv events, they would be on Sky!

 

[MACM85]

Liv Golf
The Duels
Currently at 1.1 million views in one day.
That idea worked...

Helps when it was published on a channel with 1M+ Subscribers. However a video that was up a week before of Grant playing his first pro tournament has 1.8m views so would say the channel creates the views not the fact it is LIV Duels.

 

[wjemather]

If LIV were getting decent viewing figures Mel would be posting them. The fact they are having to either pay or give the content for free to the likes if ITV X, who aren’t even showing the whole event, would suggest there aren’t sufficient viewers to merit selling/purchasing broadcast rights. If there were any value at all in broadcasting Liv events, they would be on Sky!

1. LIV don't release viewing figures although the new CEO did mention something about global viewers. Given the wide variety of platforms (LIV Golf's own streaming likely being one of the biggest) it is not as simple as looking at after midnight Nielsen ratings from the US.
2. You are speculating about details of the ITV deal. Also, I have watched some of an ITV broadcast and it contained adverts, so there must be a market there for them to be able to sell the space.
3. Sky is a broadcast partner (not merely a broadcast rights holder) to the PGA Tour. That agreement involves promoting tour interests (like TGL) and would prevent Sky from broadcasting LIV.

 

[Depreston]

1. LIV don't release viewing figures although the new CEO did mention something about global viewers. Given the wide variety of platforms (LIV Golf's own streaming likely being one of the biggest) it is not as simple as looking at after midnight Nielsen ratings from the US.
2. You are speculating about details of the ITV deal. Also, I have watched some of an ITV broadcast and it contained adverts, so there must be a market there for them to be able to sell the space.
3. Sky is a broadcast partner (not merely a broadcast rights holder) to the PGA Tour. That agreement involves promoting tour interests (like TGL) and would prevent Sky from broadcasting LIV.

TNT current advertising campaign is about how they’re adding loads of sports to their offering they didn’t appear to be interested in LiV which I found very surprising

 

[Arthur Wedge]

1. LIV don't release viewing figures although the new CEO did mention something about global viewers. Given the wide variety of platforms (LIV Golf's own streaming likely being one of the biggest) it is not as simple as looking at after midnight Nielsen ratings from the US.
2. You are speculating about details of the ITV deal. Also, I have watched some of an ITV broadcast and it contained adverts, so there must be a market there for them to be able to sell the space.
3. Sky is a broadcast partner (not merely a broadcast rights holder) to the PGA Tour. That agreement involves promoting tour interests (like TGL) and would prevent Sky from broadcasting LIV.

Liv used to release viewing figures


Until they saw how low they were and stopped

If LIV were smashing viewing figures then they would be shouting from the top of houses to show how well

It would be very simple for TNT/Discovery or Amazon Prime to pay for the rights to broadcast if the desire was there

ITVx sell all the advertising space across their channels regardless of what they broadcast

 

[Fore Right]

If LIV were smashing viewing figures then they would be shouting from the top of houses

True Dat....

 

[wjemather]

Liv used to release viewing figures


Until they saw how low they were and stopped

If LIV were smashing viewing figures then they would be shouting from the top of houses to show how well

It would be very simple for TNT/Discovery or Amazon Prime to pay for the rights to broadcast if the desire was there

ITVx sell all the advertising space across their channels regardless of what they broadcast

They were broadcasting on YT back then, where the numbers were publicly visible anyway. Afair, they never released numbers for the LIV app. As has been said many times, their strategy and short-term goals do not revolve solely around viewing figures in the US.

I don't have TNT so wouldn't know how they'd fit another 5 hour live broadcast into their schedule. Amazon is streaming only, which doesn't fit with LIVs probable demand for a conventional broadcast. ITV broadcasts repeats 24 hours a day and so had plenty of scope to make room in the broadcast schedule.

The first ITVX broadcast I watched had no adverts. The next one did, so it was back to the LIV app.

 

[Mel Smooth]

If LIV were getting decent viewing figures Mel would be posting them. The fact they are having to either pay or give the content for free to the likes if ITV X, who aren’t even showing the whole event, would suggest there aren’t sufficient viewers to merit selling/purchasing broadcast rights. If there were any value at all in broadcasting Liv events, they would be on Sky!

You only have to watch any LIV event to see the growth, as I’ve said before, the TV numbers alone aren’t an accurate indicator of where the series is headed.

I know the Friday numbers were available to the X account that normally posts them yesterday, and I know they weren’t posted, so maybe there’s something in that.

 

[HomerJSimpson]

You only have to watch any LIV event to see the growth,

Nope. Everyone goes to the circus when its in town. Once the bandwagon moves on its forgotten. Same with LIV. No heritage. At least with the PGAT there are fixed points in the diary (TPC at Sawgrass, Colonial,Waste Management) outside the majors where the armchair fan will know it is a great event and I suggest if they are into golf in any way watch at least some of it.

 

[Mel Smooth]

Nope. Everyone goes to the circus when its in town. Once the bandwagon moves on its forgotten. Same with LIV. No heritage. At least with the PGAT there are fixed points in the diary (TPC at Sawgrass, Colonial,Waste Management) outside the majors where the armchair fan will know it is a great event and I suggest if they are into golf in any way watch at least some of it.

Mate, millions of younger golf fans are buying into LIV.
You might not like it, but that is what is happening.

 

[HomerJSimpson]

Mate, millions of younger golf fans are buying into LIV.
You might not like it, but that is what is happening.

Like I say all want to go when the circus in town. Show me the extended growth and development as a result

 

[MACM85]

Mate, millions of younger golf fans are buying into LIV.
You might not like it, but that is what is happening.

Millions? Where is that number derived from?

Would agree some youngsters like the colours and production of LIV. Like those who would have liked TGL.

LIV has a place, not something I find that interesting to watch in long periods but some very good golfers play on LIV. There are also a large portion of golfers who are there for a final pay packet knowing they won't have an issue for a few years.

 

[3 jabber]

LIV would improve if...
1) They stopped the annoying music
2) The commentators didn't try so hard to blow smoke up the products backside. Championship Friday, Championship Saturday, Championship Sunday etc
3) They had some decent players to watch

Even the shotgun start spoils things as it is hard to keep track of where players are on the course, if they have hard/easy holes to play etc. At least a standard format you know that 18 is a birdie hole or 17 is a potential disaster or whatever. With some tweaks it could be a half decent watch and would probably grow in popularity.

 

[Hobbit]

You can compare lots of things. Doesn’t make them relevant though.

Yours is not a direct comparison. The PGA Tour aren’t paying players and content creators to play in the Ryder Cup to market the PGA Tour.

Like you said, you can choose what you compare. You feel my comparison isn’t “direct” but I believe it is. Discounting things like the Ryder Cup because it doesn’t suit your argument sounds rather hollow - you think otherwise, and that’s fine.

Event Sponsors pay some players hundreds of thousands to play in their sponsored PGA events. All players at every PGA event receive various trinkets to play.

I have very little interest in the PGA ‘v’ LIV argument, but I do feel some of the arguments put forward from both sides have a real, blinkered bias within them.

 

[Arthur Wedge]

Mate, millions of younger golf fans are buying into LIV.
You might not like it, but that is what is happening.

“millions” -

Throwing genetic statements don’t help

There will be younger fans that enjoy LIV just as there will be younger fans that like other tours etc

Younger fans may well be grabbed better via the you tube golfers

Just like I suspect younger fans liked the TGL

 

[WorldHandicapSystem]

Like you said, you can choose what you compare. You feel my comparison isn’t “direct” but I believe it is. Discounting things like the Ryder Cup because it doesn’t suit your argument sounds rather hollow - you think otherwise, and that’s fine.

Event Sponsors pay some players hundreds of thousands to play in their sponsored PGA events. All players at every PGA event receive various trinkets to play.

I have very little interest in the PGA ‘v’ LIV argument, but I do feel some of the arguments put forward from both sides have a real, blinkered bias within them.

Nothing hollow about it. Comparing a marketing event put on by the PGAT v the corresponding PGAT event would be a direct comparison. Comparing two entirely different events put on by different organisations is not. In my opinion.

Mate, millions of younger golf fans are buying into LIV.
You might not like it, but that is what is happening.

Where are these millions of younger golf fans who are buying into Liv? Jamie doesn’t count
Where even, are the millions of youngsters getting into golf?

I’ve seen one person at a golf course with any kind of Liv merchandise, he’d gone full kit W️ too. And he was probably in his late 20s early 30s. My lad and his mates at the club have no interest in it at all. They aren’t that in any professional golf outside of the masters to be fair. But they do watch the likes of Good Good and Grant Horvat.

There is not a shred of evidence that Liv is growing the game or making youngsters interested.

 

[wjemather]

Where are these millions of younger golf fans who are buying into Liv? Jamie doesn’t count
Where even, are the millions of youngsters getting into golf?

I’ve seen one person at a golf course with any kind of Liv merchandise, he’d gone full kit W️ too. And he was probably in his late 20s early 30s. My lad and his mates at the club have no interest in it at all. They aren’t that in any professional golf outside of the masters to be fair. But they do watch the likes of Good Good and Grant Horvat.

There is not a shred of evidence that Liv is growing the game or making youngsters interested.

I played a scratch open in Bristol last August (unfortunately the only one I managed last year) and there were more than half a dozen LIV caps being worn, mostly by the younger players.

 

[Arthur Wedge]

Nothing hollow about it. Comparing a marketing event put on by the PGAT v the corresponding PGAT event would be a direct comparison. Comparing two entirely different events put on by different organisations is not. In my opinion.




Where are these millions of younger golf fans who are buying into Liv? Jamie doesn’t count
Where even, are the millions of youngsters getting into golf?

I’ve seen one person at a golf course with any kind of Liv merchandise, he’d gone full kit W️ too. And he was probably in his late 20s early 30s. My lad and his mates at the club have no interest in it at all. They aren’t that in any professional golf outside of the masters to be fair. But they do watch the likes of Good Good and Grant Horvat.

There is not a shred of evidence that Liv is growing the game or making youngsters interested.

I haven’t seen one person at any club I have played have any sort of LIV clothing

Even with an event just down the road for a couple of years

Don’t think the centurion had any on sale

I can’t even remember when anyone even talked about LIV

Only time people talk about Pro golf is when there is a major or Ryder Cup

 

[Fore Right]

Ive not seen one piece of Liv Merchandise anywhere.

The guys who went to Liv UK JCB said the merch tent was rammed so maybe people bought it but still not sure about wearing it ?

 

[HomerJSimpson]

None of our juniors or any mid-20 full kit idiots wear any LIV gear so it is clearly missing the folk of Berkshire