Could sports direct/direct golf be good for golf.

Fish

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Isn't SD with the own brand slazenger/Dunlop etc no different to American golf in effect.

Own branded massive profit cheaply made products?

Which AG products are you referring to?

I know which assistants I'd rather take any advice from?
 

Hobbit

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Not sure if you are being totally serious there but Jim has it bob on. Buying from your pro keeps the money in your club and by proxy in the game of golf so the game benefits. Sports Direct on the other hand, that money will never be reintroduced to the game unless fat boy Ashley pays a green fee somewhere.

On the second point, apples and bananas really. For most product SD is the manufacturer and supplier and effectively "sets the rate" so manufacture of a polo, say, that is £2 or £3 that they put a MRRP (as I believe they are obliged to do) of say £24.99 and then sell at £14.99 making it seem like a bargain to the consumer while making a big profit.
Proshop will need to buy at cost and then mark up to make a margin which will probably be a lot less. Yes you are right they both need to make a profit, the flexibility that SD has compared to a pro shop is night and day.
Example is my proshop has a Footjoy polo at £32.99, he buys them in at cost which is £25.90. So nowhere near what SD can do.

Whilst I support your line of thinking, maybe its time for the other manufacturers and subsequently club pro's to get their pricing right. £260 for a waterproof jacket!?! Have you seen what you pay in a hiking and climbing shop for better quality gear. If you want decent base layers go to Blacks, and pay less than half the price. If you want decent overmitts etc there are cheaper, better quality products out there. Obviously if you want that special label... not that I've come across a label/badge that keeps me warm and dry.
 

GreiginFife

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Whilst I support your line of thinking, maybe its time for the other manufacturers and subsequently club pro's to get their pricing right. £260 for a waterproof jacket!?! Have you seen what you pay in a hiking and climbing shop for better quality gear. If you want decent base layers go to Blacks, and pay less than half the price. If you want decent overmitts etc there are cheaper, better quality products out there. Obviously if you want that special label... not that I've come across a label/badge that keeps me warm and dry.

Understand what you are saying Brian and agree, the prices on some items are ridiculous for cetrtain brands. However, the points of the post werent relating to any value for money aspect, that is a whole new can of worms. The main point of my post was about the margins and the ability to "set" unrealiatic MRRP and then sell "cheaper" when you are manufacturer and distributer, rather than when you are solely the retailer who has to buy to sell.
I was in SD in Argyle Street the other week and they had a pair of Adidas Dragons, so not even their own produce, a classic shoe. They were selling them for a "reduced" £54.99 from a supposed MRRP of £74.99 so a bargain you would think.... but both JD Sports and Footlocker sell them at £54.99 with no indication that they should be anything other than that price.

The value for money aspect trancends from just waterproofs and polos though, arguments can be made that most of us (being handicap golfers) would play just as well with an entire set of clubs that could be bought for less than what some spend on a single club.
But I dont recall seeing many of us rushing out for the latest packaged box set from Slazenger or Donnay International. Yet they will perform the task similarly.
 
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SAPCOR1

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Whilst I support your line of thinking, maybe its time for the other manufacturers and subsequently club pro's to get their pricing right. £260 for a waterproof jacket!?! Have you seen what you pay in a hiking and climbing shop for better quality gear. If you want decent base layers go to Blacks, and pay less than half the price. If you want decent overmitts etc there are cheaper, better quality products out there. Obviously if you want that special label... not that I've come across a label/badge that keeps me warm and dry.

However you can also go into Blacks, Cotswold etc and pay £500 for a North Face shell, £800 for a Canada Goose parka, £90 for an Ice Breaker base layer etc etc
 

Blue in Munich

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Never really heard of or come across the Antigua brand so seeing a badge of it on Lee or anyone I would have assumed (horrible word) that it was a holiday advert!

Every days a learning day
:thup:

To be fair the stuff I have seen looks pretty decent

They used to be the shirts used for the Banff Springs resort logoed shirts and they were very good, but that was nearly 10 years ago.
 

Fish

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Understand what you are saying Brian amd agree, the prices on some items are ridiculous for cetrtain brands. However, the points of the post werent relating to any value for money aspect, that is a whole new can of worms. The main point of my post was about the margins and the ability to "set" unrealiatic MRRP amd ghen sell "cheaper" when you are manufacturer and distributer, rather tgan when you are solely the retailer who has to buy to sell.
I was in SD in Argyle Street the other week and they had a pair of Adidas Dragons, so not their own produce, ckassic shoe. They were selling them for a "reduced" £54.99 from a supposed MRRP of £74.99 so a bargain you would think.... but both JD Sports and Footlocker sell them at £54.99 with no indication tgat they shoukd be anything other than that price.

The value for money aspect trancends from just waterproofs and polos though, arguments can be made that most of us (being handicap golfers) would play just aas well with an entire set of clubs that coukd be bought for less tgan what some spend on a single club.
But I dont reasll seeing many of us rushing out for the latest packaged box set from Slazenger or Donnay International. Yet they will perform the task similarly.

This is down to the manufacturer/brand not the store/s, as a past retailer you have a MRRP or a SRRP which is almost unachievable at times given to you, so, if the cost of those shoes were £27.50 cost there applying a double up mark up, but, I can guarantee you, although illegal, there will be a price fixing of "no less than" suggested by the manufacturer/brand or your supplies will be affected!

I had products with a MRRP of £99 but only cost me £32.00, if I was happy with my business plan having a 1.725 factor I'd sell out at £55.20, but then small independents who didn't sell much anyway would complain so price fixing creeps in and your all told to sell no less than £69.99, having your own brand to manufacture and sell keeps you well out of this scenario but the only thing the governing bodies could do is to have those companies warrant and justify the MRRP & SRRP so it's an achievable mark up, otherwise it might as well be £1m.
 

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MRRP and SRRPs serve an excellent psychological function in 'priming' you to believe at some level that that price represents a 'true' value. Psychologists have performed experiments where they get groups of people to bid for items that they don't really know the true value of. One group is given a suggested price which is higher than the one given to the other group, but they are told they can offer any price they like. The group told the higher price always offers a higher average offer. So even though you know it is a bit of a con and very manipulative, you still unconsciously respond to it.
 

Fish

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Very few Ag assistants I'd take any advice off!

You can't tar them all with the same brush, the ones here in Coventry are excellent, they all play to a very good standard and at our local clubs, so we know them and see them around, obviously your problem is purely a southern one :whistle:
 

davemc1

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Sd do have some really good bargins at times, was it the other boxing day they had the adizeroes for £15? I rate then better than the boosts which are out now. Also got a pair of dunlop showerproof trousers which I loved also for £15. All mixed in amongst the tat, certainly a market place for them in my eyes.

No idea what there plans for dg are? Wouldnt want to see them drop to the standards of sd though
 

Oddsocks

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You can't tar them all with the same brush, the ones here in Coventry are excellent, they all play to a very good standard and at our local clubs, so we know them and see them around, obviously your problem is purely a southern one :whistle:

So many responses all of which would get me an infraction
 

dufferman

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Understand what you are saying Brian and agree, the prices on some items are ridiculous for cetrtain brands. However, the points of the post werent relating to any value for money aspect, that is a whole new can of worms. The main point of my post was about the margins and the ability to "set" unrealiatic MRRP and then sell "cheaper" when you are manufacturer and distributer, rather than when you are solely the retailer who has to buy to sell.
I was in SD in Argyle Street the other week and they had a pair of Adidas Dragons, so not even their own produce, a classic shoe. They were selling them for a "reduced" £54.99 from a supposed MRRP of £74.99 so a bargain you would think.... but both JD Sports and Footlocker sell them at £54.99 with no indication that they should be anything other than that price.

This is no worse than supermarkets or electronic retailers selling their items at a 50% discount... only to read the small print on the advert to see the higher price was charged for 2 weeks 6 months ago at 5 of their 200 stores in the UK. That's not really a discount, it's a price hike for 2 weeks for the unlucky people of the 5 small remote shops that sold them!

This is the way of the world. The only way of putting value on anything these days is what it does for you. Does a £29.99 driver (SRP £199.99) from Dunlop work for you? Then it's worth the £29.99. Is a piece of tat that doesn't work for you? Then it's not worth the £29.99.

I bought a waterproof suit from a company called Woodworm. Online it said 50% OFF! WAS £99.99 NOW £49.99. When it arrived, the label said RRP £169.99. I wore the jacket in the howling winds and rain of Brighton Saturday and it kept my clothes bone dry. Well worth £49.99. Would I have bought it for £169.99? Nope.

However, if someone DID buy it for £169.99, and it gave the same level of dryness as a £299.99 Galvin Green suit, they'd likely say money well spent!
 

GreiginFife

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This is no worse than supermarkets or electronic retailers selling their items at a 50% discount... only to read the small print on the advert to see the higher price was charged for 2 weeks 6 months ago at 5 of their 200 stores in the UK. That's not really a discount, it's a price hike for 2 weeks for the unlucky people of the 5 small remote shops that sold them!

This is the way of the world. The only way of putting value on anything these days is what it does for you. Does a £29.99 driver (SRP £199.99) from Dunlop work for you? Then it's worth the £29.99. Is a piece of tat that doesn't work for you? Then it's not worth the £29.99.

I bought a waterproof suit from a company called Woodworm. Online it said 50% OFF! WAS £99.99 NOW £49.99. When it arrived, the label said RRP £169.99. I wore the jacket in the howling winds and rain of Brighton Saturday and it kept my clothes bone dry. Well worth £49.99. Would I have bought it for £169.99? Nope.

However, if someone DID buy it for £169.99, and it gave the same level of dryness as a £299.99 Galvin Green suit, they'd likely say money well spent!

Again, agreed. However that's the value for money aspect which was not part of the original post. VfM is very subjective, as you eloquently detail above. The example you gave of the waterproofs is very similar, made by and distributed by the Sports HQ company, after they bought the Woodworm brand, and then they set a MRRP at £169.99 with no intention of selling near that, in fact selling it at less than a third of that.
Not much more to add than what has already been posted, the usage of MRRP and then "reduced" is a bit of dupe, in my opinion of course.
 

patricks148

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Whilst I support your line of thinking, maybe its time for the other manufacturers and subsequently club pro's to get their pricing right. £260 for a waterproof jacket!?! Have you seen what you pay in a hiking and climbing shop for better quality gear. If you want decent base layers go to Blacks, and pay less than half the price. If you want decent overmitts etc there are cheaper, better quality products out there. Obviously if you want that special label... not that I've come across a label/badge that keeps me warm and dry.

I had a look in a few of the outdoor specialists shops around Inverness the other week and i didn't see a single Gortex jacket in any of them at less than i paid for my GG, in fact many were almost double.
 

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Lee Westwood's shirts clearly have the Antigua logo on the sleeve and I'm sure I have seen ad's saying "Lee Westwood Dunlop Collection brought to you by Antigua" or similar

Don't know what Darren Clarke wears

What would we do without Wikipedia!

'In 1997 Antigua became a wholly owned subsidiary of Antigua Enterprises, Inc. and in April 2003, the controlling interest of Antigua was sold to Ashley NA, LLC, a subsidiary of Sports Direct International. of the United Kingdom. '
 
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