Sweep
Journeyman Pro
At £479 for a driver, it doesn't seem like being in the EU - as we still are - is doing anything to keep prices down.
Is the M1 made in Europe? If not, why should #brexit affect M1 prices in the U.K?
Are prices getting out of hand?
- Thread starter Imurg
- Start date
Is the M1 made in Europe? If not, why should #brexit affect M1 prices in the U.K?
Could be right. Crossed my mind too. An 8% currency fluctuation + an annual price rise would equate to a circa £40 rise in a £300 club.
harpo_72
Journeyman Pro
See Hobbit's post, currency fluctuations and there may be a little bit more to come. But as always they don't know whether it's up or down, the wise money is on the pound weakening a bit more before strengthening depending on the trade deals.
BTatHome
Tour Winner
I'm sure that your driver will last five years .... and it's unlikely when you see a new washing machine from the same manufacturer that you'll want to upgrade simply because it's new and manages to wash your clothes in one minute less than the one you own.
Sweep
Journeyman Pro
Time flies. The ERC II driver was launched in 2000 with the first clubs arriving in shops in January 2001 - 16 years ago!
You are right. The RRP in the US was $625.
I am not sure if they sold many at that price and they were charging on the basis Of it being a revolutionary club. So much so, it was banned. As the OP says, it doesn't appear the M1 will be a revolutionary improvement over the old model.
If you remember when the old (current) M1 was launched, we were all commenting on how expensive it was. But it seems it turned out to be a great club. Lots of great reviews on here and even claims that you were at a disadvantage if you didn't use one or it's M2 stable mate. It seems to me this is a shift in sales policy. Release fewer new models (they were slated for too many launches) but charge more for the ones they do release. That way, when they do have to reduce them to clear the way for a new model, they still get the price they would have charged before. I just paid a reduced price of £179 for an M1 fairway on old model clearance, which compared to the new model price, seems like a bargain, but £179 for a fairway wood is not cheap.
Sweep
Journeyman Pro
I remember the Big Bertha Alpha being launched at £399 and Callaway saying that it was never going to be reduced, even when a new model came out. But it was. Clearly some manufacturers are trying to raise prices to pay for R&D and new materials in a contracting market.
Its all a case of market forces. If enough people pay the price (and for the old (current) M1 and M2 they did) then prices will rise.
Its all a case of market forces. If enough people pay the price (and for the old (current) M1 and M2 they did) then prices will rise.
fundy
Ryder Cup Winner
You couldve bought an M1 driver and 3 wood for £350 last week, be £479 just for the driver in a few weeks time you say 
Jacko_G
Blackballed
Not exclusive to golf, just look at fuel prices despite crude oil not being extortionate.
Rip off Britain.
Rip off Britain.
ScienceBoy
Money List Winner
So I see you haven't met my mother-in-law
Sweep
Journeyman Pro
The M1 price in Europe is €579 so roughly the same price as in the U.K. based on the rate the £ has been trading at against the €, so it seems Brexit hasn't affected this price as yet. Interestingly the price in Sweden (not in the Euro, but in the EU) calculates to £507.
Even more interesting is that the new M1 in the US is priced at $499, which equates to £405 at current rates. However, at pre-referendum prices it would have been £344. So even without the currency loss of recent months the product is cheaper in the US than Europe ( regardless of EU membership). Maybe we are going back to the days when it was cheaper to buy your clubs when you were on holiday in America. It certainly seems TM don't think the US consumer will pay as much as their European customers.
As for currency rates after Brexit. That is just pure speculation.
mikejohnchapman
Challenge Tour Pro
Shouldn't loose sight that several manufactures have been sold or are up for sale and that several will be looking for big bucks to pick up the ex Nike players. So increasing margins will be key.
They also see the success of PXG and hence think the market has price elasticity.
Add to this the currency hedge of £ vs $ and you have a perfect storm for UK golfers.
Simple market dynamics will apply - when sales go down in a market so will prices.
They also see the success of PXG and hence think the market has price elasticity.
Add to this the currency hedge of £ vs $ and you have a perfect storm for UK golfers.
Simple market dynamics will apply - when sales go down in a market so will prices.
FairwayDodger
Money List Winner
I apologise......
Alex1975
Tour Winner
After tax,national insurance, mortgage, fuel if you have enough to buy yourself toys and you want to, you will pay. It might give you a little pleasure.
Golf is what we do for pleasure, it's never an investment, I mostly don't think people are trying to buy a game, we are just a consumer society.
Golf is what we do for pleasure, it's never an investment, I mostly don't think people are trying to buy a game, we are just a consumer society.
Maybe it's because the likes of Rory and Tiger have been seen trialling theses clubs I have both myself I love them very much would never buy new though anyway I have a great trade in dealer near me.
fundy
Ryder Cup Winner
Rorys already moved on to the next latest greatest driver
D
Deleted member 1740
Guest
They are but I think with the adjustable drivers you're getting a good lot more technology than you would with say Titleist 909 that was 250 when released.
My biggest issue is with irons. We're getting less irons for more money these days.
My biggest issue is with irons. We're getting less irons for more money these days.
Companies will charge what they think the public will pay. If they think they can sell a driver in sufficient numbers at £400 or even £500 they will. Its supply and demand.
USER1999
Grand Slam Winner
I want to look at the Cally Epic when it comes out, but if its close to 500, they can forget it.
Alex1975
Tour Winner
So I spotted that Scottdale are doing the M1(2016) 3 wood for £149. It prompted me to go and have a look on ebay and you can hardly get a skymarked one for that. Cheap prices are now are clearly killing the second hand market.
I would guess that stock will run out soon.
I would guess that stock will run out soon.
fundy
Ryder Cup Winner
Were that price on Jamgolf pre xmas, and if you bought a driver for £250 they gave you £50 off it making it £99, so £350 for the pair (sorted of regretting not pulling the trigger lol)
