Hacker Khan
Yurt Dwelling, Yoghurt Knitter
BT Sport is operating as a significant loss leader. BT had no plans whatsoever to move into TV until Sky decided to steal millions of customers off them with their phone and broadband offerings - BT had to respond in what was their highest margin business. They don't plan on making money from Sport anytime soon.
Spot on, BT, Sky and the like only make any proper money once you have got the whole package (land line, broadband, pay TV and possibly mobile as well if BT buy EE) from them. For them it's all about hooking people in and stats have proven over and over that once the vast majority of people are with one provider, then then mostly see it as too much hassle to move their TV, land line etc etc for the sake of a few quid. So they then have you.