Her career was in the doldrums until Strictly, it's why people do Strictly. She had her time then flatlined whilst new presenters came on the scene. Strictly put her back on the scene. She then got the Love Island gig. Love Island, contestants, host, everything is geared around social media, targetting a particular age group. The success of the show and everyone in it would not be there without it.Caroline Flack was very much an established television and radio personality before social media exploded - the success of her career was not based around social media