American golf double value trade in

Blue in Munich

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They will have made thousands on these trade in deals... they sell all the new stock and im sure they can get a decent return for these clubs they have bought.. the mark up on the new stuff is probably pretty high and what they make from that more than covers any losses made on the second hand clubs

have taken a lot of business away from other places no-one can match this trade in

Yup, a massive £1.99 on the hybrid I chopped in!! Back on display in the same branch in the s/hand section.
 

Papas1982

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Yup, a massive £1.99 on the hybrid I chopped in!! Back on display in the same branch in the s/hand section.

Guess it depends on the mark up they make on the club they sold you when you traded in? I'd imagine lots of people who weren't considering upgrades have done so paying small amounts extra. Either way it'll be extra revenue for them and less for competition.
 

PJ87

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I know, odd, but it also smacks of desperation.
Why else would a company be offering way over the odds for your old gear, it doesn't make sense.

Makes perfect sense. The club market must be pretty competitive. Direct golf are fully up and running again. However they don't offer trade in anymore. So what do American golf do? Double the trade in values and sell off what TBH is End of season stock.. new clubs will start coming out soon so let's clear some of the old stock before we sell it cheap anyways. I mean when they suddenly drop the price of things for their "deal of the week" just a gimmic to encourage people who wouldn't be thinking of a buy now to buy.. most these clubs will be coming down in price with the Xmas lights.

im a prime example I moved my new iron purchase forward 6 months to take advantage of this deal.. lets see what ap1s price is like in 6 months they could be £50 cheaper
 

Blue in Munich

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Guess it depends on the mark up they make on the club they sold you when you traded in? I'd imagine lots of people who weren't considering upgrades have done so paying small amounts extra. Either way it'll be extra revenue for them and less for competition.

Took a Titleist 915 fairway off them which had been reduced to £150, cost me £62 cash on the day. No idea what their mark up is on them.
 

Hendy

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Makes perfect sense. The club market must be pretty competitive. Direct golf are fully up and running again. However they don't offer trade in anymore. So what do American golf do? Double the trade in values and sell off what TBH is End of season stock.. new clubs will start coming out soon so let's clear some of the old stock before we sell it cheap anyways. I mean when they suddenly drop the price of things for their "deal of the week" just a gimmic to encourage people who wouldn't be thinking of a buy now to buy.. most these clubs will be coming down in price with the Xmas lights.

im a prime example I moved my new iron purchase forward 6 months to take advantage of this deal.. lets see what ap1s price is like in 6 months they could be £50 cheaper

It is interesting what they are doing with the trade ins

Few points i'd make/add to this in regards to American golf running this offer are...

1. September/Oct are likely the two quietest months in term of new golf gear being sold.
2. Even tho they might be losing in terms of re sale on the second hand gear everything they have took in trade has resulted of course in cash in till. Well 99% of the trades.
3. Now after this campaign they find themselves with a Hugh number of second hand gear so this moves me onto my last point.

4. Who is the number one player in terms of second hand golf gear in uk? You don't need two guesses that's for sure. What real competition do they have (really have) bar eBay? The answer is none.

So back to American golf as a seller of new golf gear what real competition do they have? The list is endless from club pros to high street shops.

So I feel after this double trade in campaign is finished we will have a new player in town when it comes to the second hand market, one now that can maybe truly effect the values not only offered by the other company but the re sale price as well.

I think Its sure winner for them the amount they will lose after this is minimal. What they gain is a new market.

So golf bidder you have been warned :p I think there is a new player in town.

Edit You think about it. You go to their store knowing now that American golf are as big a player in second hand gear as golf bidder maybe potentially bigger. To get your gear. Means that you could maybe get them delivered in store if they did not have them test them out before you buy etc so they can offer potentially a better/cheaper service than golf bidder.
 
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nickjdavis

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Well Hendy.... if you are right then I know one thing....AG need to do a much better job of presenting their second hand gear for sale..... all too often I see sets of irons, wedges etc on display on the second hand racks.... faces full of dirt. All it would take is a 30 second scrub up with a nail brush and a lot of the clubs would look a lot better and perhaps even command a better price.

and will AG offer a 7 day return and your money back policy like Golfbidder do? I bet they dont.
 

Papas1982

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Took a Titleist 915 fairway off them which had been reduced to £150, cost me £62 cash on the day. No idea what their mark up is on them.

So they got 62 from you. And they're selling your old club for £90 if I read your previous correctly? Meaning in total once yours is sold they've still gotten the full £150 they wanted.
 

Hendy

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Well Hendy.... if you are right then I know one thing....AG need to do a much better job of presenting their second hand gear for sale..... all too often I see sets of irons, wedges etc on display on the second hand racks.... faces full of dirt. All it would take is a 30 second scrub up with a nail brush and a lot of the clubs would look a lot better and perhaps even command a better price.

and will AG offer a 7 day return and your money back policy like Golfbidder do? I bet they dont.

If they do go down that route I am sure they have looked at how and why golf bidder are doing so well and try to copy / make it better themselves if they are indeed trying to get a piece of the action.

Could be something thats rolled out to the stores now in the coming months. As you stated with dirty gear on rack and not selling maybe someone up the ladder as took the bull by the horns and plans on making a statement in this market.

That's my guess anyways lol
 

Blue in Munich

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So they got 62 from you. And they're selling your old club for £90 if I read your previous correctly? Meaning in total once yours is sold they've still gotten the full £150 they wanted.

But previously they've had got £196 based on your calculations so they've lost to on £46.
 

Papas1982

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But previously they've had got £196 based on your calculations so they've lost to on £46.

How would they have gotten 196?

the price the were willing to sell for was £150. And that's what they'll get.
If the club has recently been reduced that's separate to the offer they are running.

edit.

Do do you mean the fact that they over paid on the offer they made you? I think that's a calculated business move.

Id imagine on all clubs sales they'll get their expected profit margins and will have more sales than usual so don't mind righting that theoretical profit.
 
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