B and M golf shop in NI

This is a badly thought out idea with little possibility for a return on my investment, and it is for that reason.....

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Yes it does sell but enough to create a store for it on a high street ? If it's going to be something worth selling to justify opening a shop then the simple question is why aren't the big stores stocking the items ?

What market research have you done to confirm that there is the demand to create a shop on a high street with the niche equipment that only golfers will know about ?

I am not new to the golf business


Where abouts in NI are looking to create the shop as its not exactly a thriving area for business opportunity right now
I already employ people, one is based there, i have warehousing and fulfilment costs, i also have sales staff and an assistant so office space, storage space and a store front would be useful as a package.

What are you actually looking to stock beyond launch monitors ? Game golf ? Isn't that already main stream now ?
No, Game Golf is still considered and consider themselves a start up, which shows you why a single consumers opinion is irrelevant to me, I know the boss ofGame GOlf and many brands like this and as it happens I help to sell Game Golf in the USA (You migth be surprised how few agents they have for the whole of the USA) To be WELL KNOWN they probably need 30 agents for every ONE they have now!

There are many great electronic products out there and the store will be a leader in bringing them in, electronic gadgets never require massive discounting to clear.

Edel - is that all about personal fitting so how are you going to satisfy that

THIS was a throwaway example, bottom line is, you will never find TM, CALLAWAY, TITLEIST as you are compelled to compete on price and the fact is a city centre store showing these would simply be used to compare prices to the club pro and then online. I will most likely bring in components for some of the Longdrive brands and shafts (Hence the previous club fitting thread) it could be just components and not built clubs, but I am sure I can work something out with Gamola as we know a lot of the same people


Same with all the non OEM brands - all about personal fitting - which you don't get with a shop or online. Your market is so limited
I have online, I also have a huge database of golfers

Go to Twitter and ask around - put out feelers and see the respon
Not really required, as you can probably see i ONLY WANT to connect with people with ACTUAL stores as this is a new area for me,

You are going into an area of a sport which is struggling , has seen even big shops close down CALL
They all sold TM, CALLAWAY ETC btw

Have you not asked yourself why there are so little high street golf shops ? The two nearest me both closed

The have no unique angle, stock the same as the big boys and compete on price, you are assuming i know nothing of course

Again you want to see golf stuff - who better to give advice that the people you will be selling too ?[/QUOT

WHO? The people that have experience doing what I plan to do that is who

I was trying to avoid diverting this and hoped that ACTUAL BUSINESS OWNERS might lurk on here but i have answered your points in bold.
 
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You come across as properly arrogant in a lot of your posts. So I'd certainly be looking to do business elsewhere.

Your no it all attitude is quite often the reason why people fail
 
Point 1 - I don't own a golf store.

So you can read this bit or not.....;)

But I did use to own my own retail shop for 4 years having been in the business managing stores for others and being a partner for over a decade before I went out on my own.

Did well for over 3 1/2 years. Built up a nice little buffer. But ... Hit a brick wall and went bankrupt in under 3 months when Lehman's went bust on 15th September 2008.

I remember the day coz life has been hard since.

Forget the product - you know more about that than anyone. Can you manage a negative cash flow?

How long for? If you have a plan for everything going wrong then go for it - in 10 years you'll have the life you want. But make sure you are being REALLY honest about the potential problems.

If you have a partner make sure they are genuinely 100% with you - you will argue about EVERYTHING for at least two years.

Personally I think primary high street retail is almost impossible for a one man band - rents, rates etc make the overheads darn near impossible. Tertiary positions are best as long as you will get the footfall you require.

Full repairing leases are designed to bite you in the bum as well, so be careful with what you sign up for.

I also think you will need a decent web backup nowadays - whether you go full e-commerce is a big decision. And if you are going to do a lot of trade online, are you better off getting a commercial property in an out of town industrial site with cheaper overheads again? it's all about cost versus footfall. If you are looking at specialist product, you'll need to grab a potentially unrealistic proportion of the few customers you'll get. Or, as mentioned, do you use the physical customer as the minority and really set up to take advantage of the larger virtual audience, but then you'll have to increase your delivery & marketing costs horribly. What sort of advertising budget do you have?

If you already have all these answers in place you are pretty much ready to get started. Just thinking about all the problems is bringing me out in a cold sweat again after all these years (not really, but once you get started thinking about one problem, it always leads on to another, and another...)

HUGE respect and all good wishes if/when you give it a go.

I know I haven't been very helpful or positive but if there is ever a question that you could use my honest opinion on, just give me a shout - I'm probably the failurest guy on the forum so on that side of things I know more than most. If there's anything I can do to stop you making even one of the mistakes I made then I'm all yours.

:thup:
 
You come across as properly arrogant in a lot of your posts. So I'd certainly be looking to do business elsewhere.

Your no it all attitude is quite often the reason why people fail

You will be pleased to know I never deal with customers only brand owners

I also try to post on areas I happen to have some experience or knowledge with, if someone is discussing shaft flexes on the latest TM driver you will not hear a peep from me as I know nothing about it.

Hey and sorry if you are offended, but i asked for people with experience so i could hear their input, if that is not you and you answered well, that is your issue is it not
 
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So are you already selling these items online and you are looking to add a store front to sell to the passing customer ?

What is your "unique" angle

And having a warehouse isn't the same as having a shop to sell to people.

I understand that you don't want to sell TM etc but how much of the market to TM , Titleist , Ping , Callaway , Mizuno , Footjoy etc have - they have 99.9 % of the market

99% of golfers look towards those brands for their equipment

Then 1% look for the Non OEM stuff and do you believe that is enough to satisfy a shop front ?

Look in city centres around the UK and it's all the big stores - you don't find sport stores - simple reason why , the demographic for people walking around a city centre isn't people shopping for niche golf makes and items.

I really do think you need to do market research and that means asking golfers
 
Point 1 - I don't own a golf store.

So you can read this bit or not.....;)

But I did use to own my own retail shop for 4 years having been in the business managing stores for others and being a partner for over a decade before I went out on my own.

Did well for over 3 1/2 years. Built up a nice little buffer. But ... Hit a brick wall and went bankrupt in under 3 months when Lehman's went bust on 15th September 2008.

I remember the day coz life has been hard since.

Forget the product - you know more about that than anyone. Can you manage a negative cash flow?

How long for? If you have a plan for everything going wrong then go for it - in 10 years you'll have the life you want. But make sure you are being REALLY honest about the potential problems.

If you have a partner make sure they are genuinely 100% with you - you will argue about EVERYTHING for at least two years.

Personally I think primary high street retail is almost impossible for a one man band - rents, rates etc make the overheads darn near impossible. Tertiary positions are best as long as you will get the footfall you require.

Full repairing leases are designed to bite you in the bum as well, so be careful with what you sign up for.

I also think you will need a decent web backup nowadays - whether you go full e-commerce is a big decision. And if you are going to do a lot of trade online, are you better off getting a commercial property in an out of town industrial site with cheaper overheads again? it's all about cost versus footfall. If you are looking at specialist product, you'll need to grab a potentially unrealistic proportion of the few customers you'll get. Or, as mentioned, do you use the physical customer as the minority and really set up to take advantage of the larger virtual audience, but then you'll have to increase your delivery & marketing costs horribly. What sort of advertising budget do you have?

If you already have all these answers in place you are pretty much ready to get started. Just thinking about all the problems is bringing me out in a cold sweat again after all these years (not really, but once you get started thinking about one problem, it always leads on to another, and another...)

HUGE respect and all good wishes if/when you give it a go.

I know I haven't been very helpful or positive but if there is ever a question that you could use my honest opinion on, just give me a shout - I'm probably the failurest guy on the forum so on that side of things I know more than most. If there's anything I can do to stop you making even one of the mistakes I made then I'm all yours.


Thanks, this is useful

 
Anyone got a golf store that is not attached to a club, i.e. something in a town centre?

Thinking about starting a golf shop for gadgets only in Northern Ireland, a town centre

I know between not much and zero about retail stores, so ideas of costs, experiences etc etc all welcome..

I figure NI will be a low cost spot in terms of rentals and can service Ireland and the UK via a website

It would focus on NON standard stuff, so you will not see a Taylor Made or Ping, but you would find Game Golf, Blast Motion, Edel etc
Have you considered a 'Unit' rather than a Retail store? I've no experience myself, but someone I know reasonably well has had much more success operating from a Unit as opposed to the (golf oriented village) High St store. The 'integrity' of having a 'real location' can still be achieved.

Good Luck!
 
Your looking in the wrong place for people with experience in your requested field. I'm pretty sure 99 percent of us on here are in the consumers bracket. This thread comes across as a bit of brag to me after people have posted genuine questions. Nothing I have read from anyone else warrants the tone you appear to be taking with everyone. You put this idea on a public forum and honestly expected nobody to question it? Since you know the owner of Game Golf perhaps he would be a better person to ask, rather than us mere mortals. Good luck!
 
Your looking in the wrong place for people with experience in your requested field. I'm pretty sure 99 percent of us on here are in the consumers bracket. This thread comes across as a bit of brag to me after people have posted genuine questions. Nothing I have read from anyone else warrants the tone you appear to be taking with everyone. You put this idea on a public forum and honestly expected nobody to question it? Since you know the owner of Game Golf perhaps he would be a better person to ask, rather than us mere mortals. Good luck!

I asked if owners or people with experience could offer advice, pretty simple request i thought, as i say you post about Taylor Made adjustable drivers, you will not hear a peep from me as i do not know enough about them to post in this case i said BUSINESS OWNERS and one has responsded, the rest of the thread is a waste of energy, it should only have a single reply, to which i would have said Thank you

You can clearly see the difference between the posters who have no experience v the guy that posted having done it., the difference is night and day, his info is useful!

I was trying not to drop names and was trying to focus this back on the original point but it was necessary as it is clear when some people get involved they are in it to the death and i used his example to show why his input is not exactly useful, consumers know things, people on the other side of the transaction have a different perspective and that is what i am looking for.

Foxholer, there seems to be many many options and i am not sure which would work better, i did see a place beside a Domino pizza, seems like this would catch walk ins waiting for pizza and has the benefit of being beside a Dominos


I hate dropping names, i hate forum boasting

I asked for input from owners as i have no experience of B and M stores that is what i expected might appear
 
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Very few on here will have any golf retail experience perhaps bar working in a pro shop which is a million miles from what you seem to be looking to do. I understand your concept but I'm afraid I can't see it working based on what you are planning to sell. Perhaps an option would be to get somewhere that allows consumers to hit into a bay and see the monitor in action.

Location, location location will also be paramount. When I moved to Bracknell there use to be an independent golf store. It was tucked off the main retail path, not far from the station, and had limited parking. It struggled as a result to get enough people in at any one time and that was one of a number of factors which eventually saw it close.

Even then, I simply cannot see you making enough to cover overheads and turn a profit without carrying standard golf stock as well and that would mean agreements with the usual suspects. Perhaps using a bay and a golf simulator so customers could play a few "holes" with demo models may be a niche other outlets wouldn't offer. I'd never knock anyone for having an idea and if it's something you decide to pursue I wish you well despite my personal scepticism.
 
The good thing about this forum is there is a vast range of expirence and opinion in regards the game of golf

You have posted up in regards opening up a golf store - no one on here owns golf stores - we are golfers - that should be quite clear to yourself

So when people see you are opening up a golf store they will then see themselves as the customer and the target audience of such a shop

People have offered nothing but friendly advice and an opinion in regards your idea and they have done it in a pleasant way and a respectful way towards you

Now you can ignore what they say or just say thank you and maybe take on a bit of free market research you are getting from your customers or you can be agressive and rude

You posted on a golf forum about a golf shop - it's quite clear when you do that people will offer an opinion

If you want advice and an opinion on retail shops etc may I suggest that you ask on a forum that will specialise in that
 
Very few on here will have any golf retail experience perhaps bar working in a pro shop which is a million miles from what you seem to be looking to do. I understand your concept but I'm afraid I can't see it working based on what you are planning to sell. Perhaps an option would be to get somewhere that allows consumers to hit into a bay and see the monitor in action.

Location, location location will also be paramount. When I moved to Bracknell there use to be an independent golf store. It was tucked off the main retail path, not far from the station, and had limited parking. It struggled as a result to get enough people in at any one time and that was one of a number of factors which eventually saw it close.

Even then, I simply cannot see you making enough to cover overheads and turn a profit without carrying standard golf stock as well and that would mean agreements with the usual suspects. Perhaps using a bay and a golf simulator so customers could play a few "holes" with demo models may be a niche other outlets wouldn't offer. I'd never knock anyone for having an idea and if it's something you decide to pursue I wish you well despite my personal scepticism.

Weren't you an assistant Pro Homer?
 
The good thing about this forum is there is a vast range of expirence and opinion in regards the game of golf

You have posted up in regards opening up a golf store - no one on here owns golf stores - we are golfers - that should be quite clear to yourself

So when people see you are opening up a golf store they will then see themselves as the customer and the target audience of such a shop

People have offered nothing but friendly advice and an opinion in regards your idea and they have done it in a pleasant way and a respectful way towards you

Now you can ignore what they say or just say thank you and maybe take on a bit of free market research you are getting from your customers or you can be agressive and rude

You posted on a golf forum about a golf shop - it's quite clear when you do that people will offer an opinion

If you want advice and an opinion on retail shops etc may I suggest that you ask on a forum that will specialise in that


The OP made it very clear from the outset whose advice he was seeking and maybe this is not the place where he will find it.

However, it was also obvious that he was not undertaking market research and whether you think he should is irrelevant.

Those of us without the relevant experience should just "butt out" and leave it to the experts. Sadly some find that too difficult!
 
Oh, this thread has made me smile 😆

Do you know the guy who owns golf depot? Yous seen to have a lot in common 😂😂
 
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