Oddsocks
Ryder Cup Winner
Do people think they can really buy Roger Federer's model of tennis racket, Chris Froome's spec of bike, Kohli's cricket bat etc? They use made to order gear specifically for them that Joe Public will never get their hands on. We can buy a version of these but not the precise one. It doesn't harm sales of those products, r & d etc.
Or buy bladed irons badged to suit a primary sponsor despite being manufactured by someone else, it’s poppycock