Titleist and American golf in dispute?

[Lord Tyrion]

Plenty of people look at a good set of accounts sent to Companies House 12-18 months previously and believe that means the company are sound. I made the comment because not everyone on here will be aware of how flimsy old accounts can be in relation to current trading.

I agree with your last sentence.

 

[Imurg]

My first thought on the AG deal was it's a company that is struggling and needed a cash flow. ..

Same here, but a significant number of people are going in and effectively swapping old gear for new with little or no cash changing hands - the other day I walked into AG Watford with 2 sets of irons and walked out with 470 quids worth of gear. And it didn't cost me a penny....And they threw in a Wilson glove
In reality, the Apex's are worth less than 150 and the Cobra's about 75 - but they have to sell them first......
I wouldn't buy either.....

 

[Deleted member 18588]

Plenty of people look at a good set of accounts sent to Companies House 12-18 months previously and believe that means the company are sound. I made the comment because not everyone on here will be aware of how flimsy old accounts can be in relation to current trading.

I agree with your last sentence.

Apologies. I was perhaps a trifle over-sensitive.

 

[Lord Tyrion]

Apologies. I was perhaps a trifle over-sensitive.

:cheers:. No problem.

 

[Simbo]

Phone call to American golf this morning and apparently the issue with titleist has been resolved this morning and I should get my wedges in a week.

 

[Craigg]

Would it be too left field to suggest that a good longterm plan for AG would be to scrap the huge swathes of second hand equipment, thus emptying the marketplace, forcing us all to purchase new gear, which they can then charge a premium for. Call it market cleansing if you will.
Just a thought.

 

[El Diablo]

Interestingly looking at their last set of accounts the financial year end was January 24th 2016 (accounts published in June) so do we know if the current promotion is coming to an end soon ?

Companies can run disruptive campaigns for many reasons so it is difficult to know the driver for AG but time will tell on why and if it is successful.

The link for sad accountant types look at Companies House Beta and you can search for AGDC Holdings, American Golf etc as a corporate structure at various levels.

 

[JakeWS]

Would it be too left field to suggest that a good longterm plan for AG would be to scrap the huge swathes of second hand equipment, thus emptying the marketplace, forcing us all to purchase new gear, which they can then charge a premium for. Call it market cleansing if you will.
Just a thought.

They would most definitely just market it abroad and ship it over there before they did this, they could find somewhere where golf is an emerging market, and effectively corner two markets if this was their thinking.

 

[mikejohnchapman]

There is nothing particularly new here. Several car companies try to control their second hand market so they can maximise the prices - BMW and Mercedes have done this for years.

If American Golf has the distribution capability the current weakness of the pound will make exporting the clubs very attractive in some of the emerging markets. If they have a distribution network elsewhere the offer is sensible as it provides them with product and I guess they are selling new stuff at list so the margins will be large.

Another good examples ofsomething like this is We Buy Any Car who are tasked with providing product for their core business, British Car Auctions.

 

[Oddsocks]

Has anyone noticed that there seems to be a big influx in brand new scotties available cheap. People who have traded in old crap and turned this into something desirable by many.

When putters are £270-£300 new and you can trade your old crap in, that shiny new scotty at £180-220 in the wrapper with a receipt will fly on eBay/forums etc and all the old crap has gone, heck you may even turn a profit.