What you is right but the reality is largely different. I believe Norwich did what you said first time up recently in order to put the club on a better financial footing. They went down that year but bounced back up again, only to be repeated of course. The reality is that most clubs will need to pay their players more, most likely to be in their contracts, for being in the PL. They will need to buy better players to survive and you pay a premium for being a PL club. It is a cycle that few seem able to break. You only have to see the table released each year swhowing the % of income spent on wages to see the reality of what happens.But, surely it is still the richest game in football? Just because a club decides to use that money, resulting in higher expenditures is surely irrelevant. If a club is successful in the richest game in football, then you'd expect them to spend more money than before they won it. However, that is up to the club to manage. After all, they could technically not spend any of it, pretty much keep the same squad and hope for the best. And, if they get relegated, they still have a large amount of money wasting away in their bank account that they didn't spend.