Sign of the times (2)

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I think the comments in the article explain how sad it is, but on the other hand, if it's a marketing strategy to court the publicity, they've done it!
 
Just to play devil's advocate here.......

If the employer wants a 5' 9" brunette with a B cup bra size then why not put it in the advert. Doesn't it save 6ft blondes with a D cup bra size from wasting their time sending off an application and attending interviews if it's clear from the outset that they aren't going to get the job. Also saves time for the recruitment agency and employer if they aren't interviewing a lot of people that they will know as soon as they see them that they won't employ.
 
There is such a thing as a genuine occupational qualification so it is lawful in some cases to advertise and recruit women instead of men and vice-versa. In this case if the person was needed to model female clothes then its probably not discrimination to advertise women only. The rest of it though is definitely dodgy.
 
If I wanted a driver, I'd be looking at accident records, driving qualifications, experience, etc, not cup size. I like to arrive where I'm going. It's a silly thing, but I value my life. I just do.
 
murphthemog said:
If I wanted a driver, I'd be looking at accident records, driving qualifications, experience, etc, not cup size. I like to arrive where I'm going. It's a silly thing, but I value my life. I just do.
Click to expand...

I'd take my chances with Caroline flack with a bad driving record over a clean liceansed Susanne Boyle.
 
drive4show said:
Interesting......who is exploiting who? £50k a year for a 'sexy' woman to drive a Porsche 2 days a week, up to £140k a year for a PA with a specific bra size.

http://www.bbc.co.uk/news/uk-england-london-37573886
Click to expand...

No-one is being exploited. But someone is definitely being discriminatory.

ColchesterFC said:
Just to play devil's advocate here.......

If the employer wants a 5' 9" brunette with a B cup bra size then why not put it in the advert. Doesn't it save 6ft blondes with a D cup bra size from wasting their time sending off an application and attending interviews if it's clear from the outset that they aren't going to get the job. Also saves time for the recruitment agency and employer if they aren't interviewing a lot of people that they will know as soon as they see them that they won't employ.
Click to expand...

Hmm... Interesting concept. Discrimination is ok provided you're up front about it?? I thought we were past that ?
 
So due to the discrimination issue here how much say does an employer actually have when choosing an employee. surely as the person paying their wages he has the right to choose the person he wants even if it is just personal preference such as a woman over a guy to drive his car just because he liked them better??
If for example in the case here a guy was to apply for the above job with the same qualifications and he gets refused the job and sues, how much weight would the employers view have it he simply said "I wanted a the said description I asked for and not a man"
Or is everyone just seeing this as he wants that specific woman so he has a chance of getting his leg over in the back of his Porsche.
 
The firm want to hire stunning women as that appeals to wealthy businessmen, their target market. These men don't expect, I don't think, that they will have special priveleges but hey it beats getting a sweaty fat bloke. Equally would wealthy business women prefer Poldark driving their taxi / limo or that same fat, sweaty bloke. I'm not saying I agree or condone but I see their marketing strategy. They could simply advertise for drivers, waste the time of the poor fat, sweaty bloke who is getting a really hard time of it, and pick out the lookers, male or female, but they have decided to get straight to the point. I am not in recruitment but I would have thought what they did was not allowed. They have however got a load of publicity for their business, put the name into the minds of businesses or business people that would be tempted by this so frankly they win all ends up. They are making their firm different and whilst you may not approve different in a crowded market is a good thing.

Isn't there a firm in Australia of stunning women who you can hire for caddies on corporate days? All good golfers, all stunning. Same thing, their business model is based on looks as well as ability.
 
If I want a big strapping bodyguard to drive me around in my Roller will I have to interview a 70 year old brolley waving granny?
 
Pin-seeker said:
I'd take my chances with Caroline flack with a bad driving record over a clean liceansed Susanne Boyle.
Click to expand...

ColchesterFC said:
Just to play devil's advocate here.......

If the employer wants a 5' 9" brunette with a B cup bra size then why not put it in the advert. Doesn't it save 6ft blondes with a D cup bra size from wasting their time sending off an application and attending interviews if it's clear from the outset that they aren't going to get the job. Also saves time for the recruitment agency and employer if they aren't interviewing a lot of people that they will know as soon as they see them that they won't employ.
Click to expand...

And how many jobs (except acting) are hair colour or bra size specific
 
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