As a former gear addict I think the lure comes from the confidence of standing with a shiny new stick in your hand. Of course its only smoke and mirrors and never really hides any swing flaws, but just for a short while, you actually feel that you can really play the game.
I think TM and Cally in particular have latched onto a niche by sending out subtle upgrades of existing models every six months to capture the imagination of the buying public and the fact that they continue to do so must indicate there is the unit sales to support this decision.
For me, my addiction to shiny new bats is rescinding but like Murph my shoe fetish remains strong especially the lure of creating my own desingns via FJ's Myjoy site.
I think TM and Cally in particular have latched onto a niche by sending out subtle upgrades of existing models every six months to capture the imagination of the buying public and the fact that they continue to do so must indicate there is the unit sales to support this decision.
For me, my addiction to shiny new bats is rescinding but like Murph my shoe fetish remains strong especially the lure of creating my own desingns via FJ's Myjoy site.