I was invited to a 'Focus Group' kind of workshop at Bunker Mentality (BM) HQ yesterday.
I really didn't know what to expect to be honest, I had no background on them, where they had morphed from, how long they'd been in the industry, and other than an obvious business model of being a clothes manufacturer, what their vision was and were they saw themselves or where they wanted to be in the coming years.
I was introduced to the whole team from the front of house to the backroom staff and we sat and discussed all things golf related; our playing habits which covered our current memberships, clubs/courses we like to play and what we'd pay to play them, club & course rules, attitudes in the golfing world and of course our buying habits with both Tamasine & Robert the owners, brain child's and creators of Bunker Mentality.
I've been to quite a few workshop style gatherings over the years but I've never quite felt as comfortable as I did in the company of these, 'passionate individuals'.
They genuinely wanted to know and learn everything they could about us, after-all, we were 4 very different people (I've been called different before :smirk: ), understanding our buying habits, what makes us buy what we do and coupling all that information with what other responsibilities we may have at home or work thus enabling a picture for them or model of who their target audience is, or could/should be!
I found the whole experience very insightful, refreshing and most importantly, honest.
It was only supposed to be between 4-7pm, but I left around 8.30, the time just flew by, such was the content and interaction of all 4 of us along with the other members of the Bunker Mentality team.
Most of you will have seen me wear their tops at the various meets I attend all around the country, and I have spotted a few of you guys wearing them also, so they are reaching out more and more as a brand.
I haven't been asked to write this or specifically endorse anything, nor am I getting or expect anything in return for writing this, but, I like to look smart on the course
My personal clothes have mainly over the years been designer labels, and although I think BM's price point isn't up their with Boss and others that carry over their designer brand and prices into the golfing fraternity, Boss and others are not a specific golf brand, unlike Bunker Mentality.
For me the quality between so-called designer labels and that of BM is on a par, although I personally think the cut and quality and individuality in BM's designs are superior.
I have to be so careful when washing some designer labels associated to golf, I have ruined so many in the wash or dryer after only wearing them a couple of times, whereas, I think the BM range is bomb proof, no special washing instructions and they look as new after 12 months as the day I purchased them.
I know from reading many topics on here covering many products within the game of golf that we all have different buying habits, where value for money can and has to be key.
Not everyone can afford Galvin Green when ProQuip will suffice, off the shelf clubs against fitted, secondhand drivers to the latest longest more forging sales blurb, and even playing a course for £15 against £90 can be enough experience to enjoy the game and be involved in golf, but with all that said, we never want to buy twice or be disappointed, so sometimes we need to save and stretch a little to experience and receive the best we can afford and get the best value for money and more importantly, where clothes are concerned, look and feel smart out on the course!
I appreciate somethings are not for everyone, you won't find any beige in the range, but if I feel smart when walking on that 1st tee, and if it adds just 1% extra confidence to my game because of that feeling, then they'll do for me :thup:
#TeamBunker
I really didn't know what to expect to be honest, I had no background on them, where they had morphed from, how long they'd been in the industry, and other than an obvious business model of being a clothes manufacturer, what their vision was and were they saw themselves or where they wanted to be in the coming years.
I was introduced to the whole team from the front of house to the backroom staff and we sat and discussed all things golf related; our playing habits which covered our current memberships, clubs/courses we like to play and what we'd pay to play them, club & course rules, attitudes in the golfing world and of course our buying habits with both Tamasine & Robert the owners, brain child's and creators of Bunker Mentality.
I've been to quite a few workshop style gatherings over the years but I've never quite felt as comfortable as I did in the company of these, 'passionate individuals'.
They genuinely wanted to know and learn everything they could about us, after-all, we were 4 very different people (I've been called different before :smirk: ), understanding our buying habits, what makes us buy what we do and coupling all that information with what other responsibilities we may have at home or work thus enabling a picture for them or model of who their target audience is, or could/should be!
I found the whole experience very insightful, refreshing and most importantly, honest.
It was only supposed to be between 4-7pm, but I left around 8.30, the time just flew by, such was the content and interaction of all 4 of us along with the other members of the Bunker Mentality team.
Most of you will have seen me wear their tops at the various meets I attend all around the country, and I have spotted a few of you guys wearing them also, so they are reaching out more and more as a brand.
I haven't been asked to write this or specifically endorse anything, nor am I getting or expect anything in return for writing this, but, I like to look smart on the course
My personal clothes have mainly over the years been designer labels, and although I think BM's price point isn't up their with Boss and others that carry over their designer brand and prices into the golfing fraternity, Boss and others are not a specific golf brand, unlike Bunker Mentality.
For me the quality between so-called designer labels and that of BM is on a par, although I personally think the cut and quality and individuality in BM's designs are superior.
I have to be so careful when washing some designer labels associated to golf, I have ruined so many in the wash or dryer after only wearing them a couple of times, whereas, I think the BM range is bomb proof, no special washing instructions and they look as new after 12 months as the day I purchased them.
I know from reading many topics on here covering many products within the game of golf that we all have different buying habits, where value for money can and has to be key.
Not everyone can afford Galvin Green when ProQuip will suffice, off the shelf clubs against fitted, secondhand drivers to the latest longest more forging sales blurb, and even playing a course for £15 against £90 can be enough experience to enjoy the game and be involved in golf, but with all that said, we never want to buy twice or be disappointed, so sometimes we need to save and stretch a little to experience and receive the best we can afford and get the best value for money and more importantly, where clothes are concerned, look and feel smart out on the course!
I appreciate somethings are not for everyone, you won't find any beige in the range, but if I feel smart when walking on that 1st tee, and if it adds just 1% extra confidence to my game because of that feeling, then they'll do for me :thup:
#TeamBunker
