bluewolf
Money List Winner
Not saying I agree with the OP, but how about if your golf club was charging you £750 a year, but new joiners only paid £600, would you stand for it?
But you stand for the principle every time you get an insurance renewal - you'll always get a better deal as a newbie. You just have to decide which ones are worth changing supplier for and which are not - and when you can get become a newbie so easily and get the magazine cheaper then there's nothing to lose.
As I said, I don't totally agree with the OP, but the insurance example is a bit vague really. We shop around for insurance because it's a necessity, and there are plenty to choose from. We also don't have any particular brand loyalty. However, the magazine is a specific brand that isn't easy to replace, there is a definate brand loyalty (the op would have to change allegiance to another mag). Maybe a better comparison would be the car itself. If you always owned Audis because you loved them, but they rewarded that loyalty by charging more for your replacement than a new car buyer, would you still buy one, or would you be driving a BMW....