richart
Major Champion
This is a valid point and female readership figures would certainly be higher than purchasers but even if you double the figures (quite generous) that's still less than 10% and I have to go back to the fact that our primary focus has to be the people who hand over their cash for our content and that takes it back to the 97% male demographic
However I certainly agree with the OP and other posters that we have an exciting new generation of female golfers so I will certainly but the topic on the agenda for the next editorial meeting
Yes, having more features, articles, about women may not attract a greater female readership, but would it not improve the magazine for all the current readership, men and women. Surely you are always looking to improve the magazine, and I for one would like to read instruction tips from top lady players, rather than men I have never heard of. I would also like to read articles about life on tour by ladies as well as men.
There is a lot of golf on Sky, but I personally would rather watch the top ladies playing on the US and European tours rather than the men playing on the EuroPro tour or challenge tour. Excellence whether in men or women is more entertaining than mediocrity.
I did express these views when the topic raised its head a while back, and it is still my opinion.