It’s not an either or but a both. All demographics should be targeted using a package that is specifically attractive to their needs, but I fully agree that the area that would yield short to med term results would be the 30-50 male, sporting enthusiast. It’s a consumer driven market now
The challenge is not annoying existing members or other clubs
of course you want to encourage all age groups to play, young and old. But the holy grail appears to be under 30's , who one the whole either can't afford it and don't have the time. where as the the core demographic who already make up the majority is being ignored IMO