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Deleted member 16999
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This, plus the pressure on parents to provide the right "named" kit for the relevant sport.In theory yes, in practice how much are we as a society losing the fun from it. I read a really interesting article recently about sport nowadays becoming more 'professionalized' at a younger and younger level. People are looking for elite sportspeople more and more, football at a young level is becoming less and less about having a kickabout and more about being scouted and spotted, same with lots of other sports.
The Olympic funding, indeed the finding of a lot of sports nowadays depends on them getting medals, which in turn leads to more pressure on kids to effectively be really good at it. There are whole industries built around identifying elite sports people from which is great for UK sport at an elite level, but I'm not sure how much it encourages young kids to persist who are not at that elite level
Kids can't possibly enjoy the sport without the best and latest kit.