Swango1980
Well-known member
Our full membership is £675. However, very few people are on that. Most are on the budget membership, which is £180 per year, then £6 a round at weekends and bank holidays, £4 during the week. Obviously, unless you play loads of golf, the Budget membership is by far and away the obvious choice.But if say 250 members took up the bronze membership and only played 20 to 25 times a year the club would be struggling for money.
I think reducing green fees to increase visitor numbers is a short sighted way to raise money. I think it automatically devalues the club and membership, visitors paying £10 a round would then turn there noses up at paying £840 to become members.
The club have been doing this for 7-8 years, and it has been very successful. Ultimately, we are not one of the top golf clubs, who may have the luxury of having fairly high full annual membership fees, and enough people willing to pay those. But, we may be one of the few clubs in the area that have not been struggling financially over the last few years. I think the very serious, and the top golfers, will still be attracted to the top clubs in the area, and only too happy to put their hands in their pockets. However, I think we are doing a great job at attracting the more casual golfer, who either plays a lot with their mates and realise it will be cheaper in long run to become a budget member, or those fairly new to golf who are apprehensive about joining a top club, especially if it will cost them and they end up hating it.
I think different financial models will suit different clubs. It just depends what part of the golfing market you are trying to attract.