One Planer
Global Moderator
Now owned by Fila (Cobra) I believe.
Where is Poulter Moving to
- Thread starter GB72
- Start date
Now owned by Fila (Cobra) I believe.
ahh didnt know that, poor Cobra
triple_bogey
Tour Rookie
That's a shame. Their clubs are up there with the best and IMO, clothing and shoe line eclipses the rest.
Companies don't pay sponsorship without good reason. They pay pro's because people like to copy them and also it is great advertising. I can't hit a drive like Rory so buying his driver does not grab me but I may like one of his shirts, after all I have just watched it for 18 holes or so. Who doesn't want a wedge used by Phil, thinking we too can play those shots if only we used that same magic club? I personally don't purposely go out and buy clubs used by a specific pro but subliminally, who knows maybe I have.
Cheifi0
Challenge Tour Pro
I am sure there are plenty of people that are influenced by what clubs or clothing people wear. If not directly then it definately has an impact sublimeally. If top players play a certain brand you would associate the brand with quality. The extra exposure will in general bring those brands into the fore front of your mind when buying new equipment.
gdc
Head Pro
In general really - they just enter a market and sponsor (for exorbitant money) the best players within that market. A bit like Man City and Chelsea in football.
I feel the hole I am digging getting deeper.
Interesting the 5 iron and above route- I've always had 2 iron and up, 3 iron min for any set but the 4 iron is hardly used (once a round) and with hybrids being so easy to hit it could save cash and free up space for a shot saver club instead/
Conman85
Assistant Pro
Suppose its a good signing from Titleist's point of view, his golf can't get much worse and if he wins something they can milk the clubs.
If he doesn't, they still have a loud mouth European on the books.
If he doesn't, they still have a loud mouth European on the books.
D
Deleted member 15344
Guest
Blimey it seems Poults has peed on a few cornflakes in the past 
Val
Ryder Cup Winner
Titleist/FJ were owned by acushnet who themselves were bought by Fila
Cobra is owned by Puma who will be a subsidiary of someone else
I won't buy any brand of anything just because x endorses it. It want the best for my needs at the best price possible
One Planer
Global Moderator
Oddsocks
Ryder Cup Winner
Why poor cobra? When owned by titleist ther were a development brand with minimal market share, since being sold their share has increased and cobra as a brand has grown hugely.
D
Deleted member 15344
Guest
Great to see all the new gear is working well for him
Good round today - 7 under overall and 2nd
Good round today - 7 under overall and 2nd
Foxholer
Blackballed
Just to correct Val's misconception...
Puma isn't owned by anyone else - it's the top of its tree.
In fact, it stemmed from one started by 2 brothers - Adolf and Rudolf Dassler. When they 'fell out' Adolf started Adidas (guess where that name came from!) while Rudolf created Puma.
And to differentiate....
Titleist is part of the Acushnet group that includes Footjoy and Scotty Cameron. Acushnet was owned by a US company, but was sold to a Korean equivalent that also owns the Italian brand, Fila.
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Dan2501
Tour Winner
New sticks seem to be working for him. -6 through 10 so far today, just one shot behind the leaders. Had 2 decent rounds in the last tournament he played too, just 2 74's let him down. Can see him contending in this tournament.
D
Deleted member 15344
Guest
Great to see him playing well
Dan2501
Tour Winner
Must be seriously confident with his new driver. Everyone else taking a wood off the 4th, but Poults absolutely crushed his drive down the middle. Have heard very, very good things about the 915 though, so I'm not surprised.
D
Deleted member 15344
Guest
Certainly has a swagger about him at the moment
Dan2501
Tour Winner
Best I've seen him drive the ball for a long-time. Looks so confident with the driver in his hand, and he is letting it rip. Really giving it everything today, and it's working.
