Taylormade's sales still struggling.

[Deleted member 18588]

I see from another site www.MyGolfSpy.com that sales continue to decline although the rate of decline has, at least, slowed.

There does now appear to be a realisation on the part of management that there needs to be fewer product launches and retailers will not be carrying the same levels of stock.

I must admit to being amused by TM using the number of Tour pros' using the M1 & M2 as being indicative of success. After all there is a big difference between being paid to use a club and paying to use that same club.

I am sure that they are both great drivers but personally I would need something more convincing than the endorsement by a paid representative whose club will have received a level of personalisation not available to we mere mortals.

Whilst it continues to be most likely that Adams and Ashworth will be divested adidas still seem reluctant to commit to retaining Taylormade within the group.

Interesting times.

 

[drdel]

I did my bit and bought an M1 which I find is great.

However the supplied head-cover is total rubbish. The fit over the head is pathetic and its far too short leaving the shaft expose to chaffing on the bag. On a club at this price its pretty poor.

I'm sure the technology transfers/bleeds across into the Adams brand so TM needs to be careful not to be obviously ripping of their customer base.

 

[Oddsocks]

From the mid and high hc view ping seem to have really stole than market with the g25 & g30, and lower hc players seem to be leaning more towards dispersion over length.


I really do this TM need to looks at a different angle into the market place to secure their number 1 spot.

 

[3565]

An Adidas rep said the other day that Darren Clarke, Mcginley and a business man are trying to get a consortium to buy TM out.

 

[Hacker Khan]

An Adidas rep said the other day that Darren Clarke, Mcginley and a business man are trying to get a consortium to buy TM out.

I'm calling BS on this one. TM are virtually a billion dollar turnover company. So unless that businessman is another major golf manufacturer then that ain't going to happen. No matter how many Ryder Cups they have captained between them.

 

[Oddsocks]

Business man.... Mike Ashley?

 

[Tashyboy]

Well TM have had my last penny, once bitten twice shy. Could not agree more that players are preferring or prefer dispersion over length.

 

[HomerJSimpson]

Think the comment over product releases still rings true and I can see how this can cause problems. I've not been tempted by anything TM have released (including irons and woods) and think there are better out there that won't be usurped by a new model in six months

 

[seochris]

I cant work out what going on at Mizuno...certainly one of the prettiest irons around but very little pro take up...is it because they don't pay much to sponsor players or is it something else?

 

[Imurg]

I cant work out what going on at Mizuno...certainly one of the prettiest irons around but very little pro take up...is it because they don't pay much to sponsor players or is it something else?

I think there's a lot of truth in that.
Players will play clubs from the highest bidder, I suspect they could play just as well with any brand.
Otherwise, if "Nothing feels like a Mizuno" they'd all be using them

 

[seochris]

I think there's a lot of truth in that.
Players will play clubs from the highest bidder, I suspect they could play just as well with any brand.
Otherwise, if "Nothing feels like a Mizuno" they'd all be using them

They are probably thinking in their inscrutable way that they will never be able to compete with TM so why bother although I believe that its the shaft that is the critical choice for pros...not necessarily the heads so long as they look good at address which most Mizos do.

 

[freddielong]

I think there's a lot of truth in that.
Players will play clubs from the highest bidder, I suspect they could play just as well with any brand.
Otherwise, if "Nothing feels like a Mizuno" they'd all be using them

When there was less sponsorship on tour they wee pretty much all using them late 80s early 90's.

Taylor made seems to shout a lot and pay a lot of pros to use their equipment but are still struggling, they should save that money and make better less gimmicky equipment.

 

[BTatHome]

I guess it's all about your perspective, from a TM point of view their struggle is that from their most profitable and successful year (2012?) they have dropped sales and hence profits. I doubt they have struggled like others struggle to actual make money though. In an industry that strives to make they are still huge and adidas have expections to make money hand over fist for all their shareholders.

It's a bit like Apple and smartphone sales (I was in that industry) and they 'struggled' apprentice when Samsung were selling vast numbers of phones ... of course Apple's market share of sales shrunk, but at the end of the day they made loads of money (way beyond any else's) and were probably quite happy. Still the reports were talking about their struggles .... I guess it also depends on who is writing the text and their reasons (or even their backstory for writing it)

As for the buyout, well they must have deep pockets from the bankers as I very much doubt Clarke and McGinley have very much to input into the buyout in monetary terms.