PGA Tour to Introduce New $40 Million Bonus Scheme

[Golfnut1957]

Known as the Player Impact Program, The PGA Tour has created a lucrative bonus structure that will reward golf’s biggest stars regardless of how they perform on the course. The new system is designed to compensate players who are judged to drive fan and sponsor engagement, like Tiger Woods, Bryson DeChambeau and Rickie Fowler.

The 10 beneficiaries will be determined based on their “Impact Score,” a number generated from six separate metrics that are designed to quantify that individual’s added value. According to a document the PGA Tour distributed to players, the metrics on which players will be ranked against their peers include:
(1) Their position on the season-ending FedEx Cup points list.
(2) Their popularity in Google Search.
(3) Their Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors though the minutes they are featured on broadcasts.
(4) Their Q Rating, which measures the familiarity and appeal of a player’s brand.
(5) Their MVP Index rating, which calibrates the value of the engagement a player drives across social and digital channels.
(6) Their Meltwater Mentions, or the frequency with which a player generates coverage across a range of media platforms.

As long as I never hear about it again then they can do what they like, but if it turns into another "EON Risk and Reward Hole" that gets stuffed down my throat constantly they can shove it.

 

[Biggleswade Blue]

I hate this sort of stuff. I enjoy watching sport for the sport itself. I'd watch reds v blues in the local park! I don't need any accoutrements. What happened to sportspeople being rewarded for sporting performance? Perhaps I'm naive and living in the dark ages.

 

[Deleted Member 1156]

The expression "money goes to money" comes to mind.

 

[oxymoron]

Looking t the 6 criteria , is that not what their individual sponsors should be looking at when they sign them up ?
Is this the golf ESL ?

 

[Deleted member 16999]

Looking t the 6 criteria , is that not what their individual sponsors should be looking at when they sign them up ?
Is this the golf ESL ?

This is the PGA introducing it not a select few players at the top. The equivalent of UEFA introducing the ESL.
Sadly I echo D4S’s comment.

 

[Swinglowandslow]

Looking t the 6 criteria , is that not what their individual sponsors should be looking at when they sign them up ?
Is this the golf ESL ?

A wind up, - But April fools day doesn't last all month, you know.

 

[sweaty sock]

Incentivising the players to do all the PGAs advertising for them.

Looks like a few are already getting started...

 

[sweaty sock]

May backfire given how white male conservative the players are... (massive generalisation alert).

Im off to write 20 bots to spend 24 hours googling Tony Finau.

 

[Golfnut1957]

A couple of thoughts.
This started in January, and we are only hearing about it now, so they are not going to ram it down our throats, in fact it is a bit of a secret.

Many of these golfers could afford a small team of people to work night and day enhancing their profile.

One or two strange act e.g. club throwing, Bubba's bunker dance, have already appeared on broadcast. Are these attempts at more 'hits'?

Does negative publicity which still generates hits on Google still generate positive points towards winning the top prize of $8 million?

 

[howbow88]

This is most likely in response to the PGL idea that came about last year.

 

[Bdill93]

Just a way of rewarding the starts that actually bring audiences to the PGA tour - silly money but thats professional male sports.

Would rather it was invested into womens golf but thats just me!

 

[The Lion]

This is yet another awful, elitist idea. In fact, it’s simply tone deaf, further rewarding already overpaid players at a time when a majority of normal people are suffering due to the pandemic.

Is there no end to elites’ desire to pay themselves more at the expense of the rest of us? After all it’s we who ultimately pay for these legalised scams through higher prices for TV subscriptions, golf equipment, tickets and merchandise.

It all just feels like a giant racket set up to reward those who don’t earn it, all at the expense of those who don’t comparatively have all that much.

This money would be better spent being invested at grass roots to grow the game, supporting disadvantaged children in the US, but ideally also further afield.

 

[IanM]

Im off to write 20 bots to spend 24 hours googling Tony Finau.

Was my immediate thought too, but I will use my own name! Sent cqs to Ian M c/o Great Oak Bar, Newport Golf Club, Gwent!

This is a bad move. Golf is in a great position in that the bulk of cash is won, not dished out... or maybe this is just using modern metrics to divvy up appearance money?

 

[SatchFan]

Accepting that they all want the big names to turn up it still grates with me that these pampered multi-millionaires get showered with even more money just for being visible.

 

[Papas1982]

sounds Like a way to guarantee Mr Woods $8m a year.

The rest can fight over second, but all he has to do is tweet @pga.... and he’ll get more coverage than the rest combined.

 

[Golfnut1957]

Was my immediate thought too, but I will use my own name! Sent cqs to Ian M c/o Great Oak Bar, Newport Golf Club, Gwent!

This is a bad move. Golf is in a great position in that the bulk of cash is won, not dished out... or maybe this is just using modern metrics to divvy up appearance money?

But the PGA Tour laugh at the notion of appearance money. That is something that the ET has to do

 

[Deleted member 29109]

This is yet another awful, elitist idea. In fact, it’s simply tone deaf, further rewarding already overpaid players at a time when a majority of normal people are suffering due to the pandemic.

Is there no end to elites’ desire to pay themselves more at the expense of the rest of us? After all it’s we who ultimately pay for these legalised scams through higher prices for TV subscriptions, golf equipment, tickets and merchandise.

It all just feels like a giant racket set up to reward those who don’t earn it, all at the expense of those who don’t comparatively have all that much.

This money would be better spent being invested at grass roots to grow the game, supporting disadvantaged children in the US, but ideally also further afield.

I'm going to pick on the overpaid line.

How have you defined what they should be paid to make that statement?

I agree that the money could be used elsewhere, but a lot of tax will be paid, lots of people employed and many of the top players are already involved with and give a lot of money to various charities and organisations.

 

[ForeRight]

I'm going to pick on the overpaid line.

How have you defined what they should be paid to make that statement?

I agree that the money could be used elsewhere, but a lot of tax will be paid, lots of people employed and many of the top players are already involved with and give a lot of money to various charities and organisations.

Not as much as some people might expect. THese folks will have very smart financial advisors, coupled with the fact that a lot of them will choose their state of residency to be one which offers vey good tax advantages. For example, residents of Florida don't pay individual income tax.

I suspect their proportion of tax to income will be lower than the vast majority of working Americans.

 

[Junior]

The guys who will ultimately get the money will already be military multi millionaires. The cash should go to growing the game and the ladies and gents mini tours. The ones where the players travel and play for what in reality is not enough money to live off.

 

[Deleted member 23344]

I despair ... what is the world coming to? ?