Paige Spiranac Callaway Commercial

CMNI said:
Callaway have some of the best marketing on the go at the minute. They are all over social media. And as we can see here all over the forums.

Why is this?

Instead of spending all their budget they have selected golfers who are out trying to make the big time, they have staff running their snapchat, every day people using their products.

Paige and the Bryan Bros (albeit Wes has just made the web.com tour) aren't pro's, they are big names in golf amongst the online community- especially state side. No different than the me and my golf boys in their adidas gear. They have a far bigger reach than most pros, and are a fraction of the price.

What is wrong with using them? Paige isn't a random model, she is actually a very good golfer. If you follow her social media you will see that.

If she, or the Bryan pros make the PGA or LPGA Callaway will be quids in. Look at what Speith has done for Under Armour.
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Wesley qualified for the Web.com Tour for this season, and came T7 in his first event! :-)
 
Dan2501 said:
Wesley qualified for the Web.com Tour for this season, and came T7 in his first event! :-)
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Covered that in my comment ;)

They are a great example of why Callaway do this, and how it works. Their followers aren't watching how they do in a given tournament, but rather their day to day golfing lives. Their story is all about how they are out there grinding, trying to make the cut. Thats why I follow their snapchat- which is plastered in Callaway logos.

Paige is exactly the same. I know this ad is cheesy and some find it in poor taste, but same can be said for an add McIlroy advert.

Even Happy Gilmore pokes fun at how sponsors use advertising- https://youtu.be/YaQqj2PmBh4?t=19s


Advertising is what it is. If its how these golfers can make money to fund themselves while they try to make the tour then good on them.
 
Carly Booth is a middling LET player but has a big deal with Nike (wonder why) so whoever said no more Callaway can ad Nike to the list.

Had the pleasure of meeting her at a charity day last season where she and 19 other LET pros gave up their time for free to attend a pro am and auction, very articulate and good golfer

That said she (Carly) totally plays on it (see pic from Pro AM) and he Golf Punk Spread http://www.golfpunkhq.com/swingin-sirens/article/50-shades-of-carly

CB OMH Pro Am.jpg
 
Seen her on the Crossfield vlogs and she seems very genuine, and doesn't mind having the proverbial taken out of her.

Watched Carly Booth playing with Peter Finch, and she was playing up to the camera the whole time. Very full of herself, and I had to turn it off.

Shock horror, brash Brit, pleasant American.
 
richart said:
Seen her on the Crossfield vlogs and she seems very genuine, and doesn't mind having the proverbial taken out of her.

Watched Carly Booth playing with Peter Finch, and she was playing up to the camera the whole time. Very full of herself, and I had to turn it off.

Shock horror, brash Brit, pleasant American.
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I quite liked Carly, but I suppose she was trying a bit hard at times. Imagine if Carly and Crossfield made a video together, now that would be hard work. ;)
 
Just watched it. I can see how some females may thing it is demeaning to women golfers. But on the other hand I can see how it is portraying an image that golf is not just a sport for badly dressed middle to old age blokes. Which is a good thing.

6 of one.....
 
Scott W said:
Carly Booth is a middling LET player but has a big deal with Nike (wonder why) so whoever said no more Callaway can ad Nike to the list.

Had the pleasure of meeting her at a charity day last season where she and 19 other LET pros gave up their time for free to attend a pro am and auction, very articulate and good golfer

That said she (Carly) totally plays on it (see pic from Pro AM) and he Golf Punk Spread http://www.golfpunkhq.com/swingin-sirens/article/50-shades-of-carly

View attachment 18709
Click to expand...

To be fair to Carly Booth and Nike, she was a top amateur (European No 1 I believe), and won a couple of tournaments early on in her pro career. She has since suffered a bit of a slump in form, but still has quite a social media following, so I can understand why Nike have stuck with her.

P.S. She has made the cut in the latest LET event, while No 1 ranked Beth Allen missed it! :mmm:
 
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I have to say I see nothing wrong with it, though I expected a lot of negative comments and to a degree I can understand them. I just think we have all gone too PC. The thing is females look like females. Males find them attractive. It's not sexist, it's biology. Now, we can try to deny it and we can try to cover them up, but in my view women should be free to dress and act how they please, just like men are. I accept its a shame that not all of us are as attractive as others and we have to make our way in life using different attributes. I, for example, am not as good looking as Becks nor indeed as good at football as he is. That is just life. This lady is very attractive but is clearly also very good at golf. If she kept topping the ball, I don't think Callaway would be using her.
I just think we all need to relax and see this stuff for what it is. A bit of unserious fluffy entertainment. Will it make me consider Callaway products? No. It's just a bit of fun in an all too serious world. We need to chill out.
 
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