Paige Spiranac Callaway Commercial

Didn't understand the advert so had to watch it again:D, would never persuade me to buy a callaway club as I don't like the brand but it has done what they are after as it has got us all watching/talking about and no doubt many others. I have not watched a Ping, Taylormade, Titleist ad recently so it's job done as far as marketing goes.
 
I don't like it.

I have two daughters of that age who play sport. I'd hate them to be used like this to sell stuff to sad blokes.

It's hard to articulate my distaste, but I think of sport as a meritocratic and generally life enhancing activity that women old and young should feel really belongs to them. This ad doesn't seem to go too far in that direction...
 
Trying to work out what the ad was for. At best it was a bit of cheap titillation and at worst it was ammunition for 3rd wave feminists that would be hard to argue against.
 
FairwayDodger said:
Nothing against her, she needs to live her life etc etc....

But it depresses me that the #1 golfer on the LET can't get a single sponsor while Callaway, for reasons that have nothing to do with golf, are happy to promote someone who isn't good enough to get on tour.

I really wish she'd knock this nonsense on the head and concentrate on her golf.
Click to expand...

Can't say I didn't enjoy Callaway's/Paige's video but have to agree the story on Beth Allen not having a sponsor was surprising (had a look at her website and she's not helping herself with the latest 'news' items all being 9 months old)
What sponsors going to dish the dough if a player says or does nothing 'newsworthy' for 9 months. Sounds like Beth needs some marketing advice
(yes newsworthy is a subjective term)
 
pendodave said:
I don't like it.

I have two daughters of that age who play sport. I'd hate them to be used like this to sell stuff to sad blokes.

It's hard to articulate my distaste, but I think of sport as a meritocratic and generally life enhancing activity that women old and young should feel really belongs to them. This ad doesn't seem to go too far in that direction...
Click to expand...

Could be marketing Callaways clubs and clothes for young women as well! :)
 
And back to topic ...

A very pretty lady.

But when all is said & done, if all you can remember & talk about is the lady, and not the product, then it's not a very good advert.
 
Attractive young ladies are used to sell or market all sorts of products from cars to alcoholic beverages. I think this ad nicks a few ideas from the Nike ad featuring Tiger Woods and Rory McIlroy, i. e. golf balls splashing into people's drinks, etc.
 
FairwayDodger said:
Nothing against her, she needs to live her life etc etc....

But it depresses me that the #1 golfer on the LET can't get a single sponsor while Callaway, for reasons that have nothing to do with golf, are happy to promote someone who isn't good enough to get on tour.

I really wish she'd knock this nonsense on the head and concentrate on her golf.
Click to expand...

I haven't checked officially but it appears to me that on this dedicated golf forum ( I dare say the media in general as well) there are more threads info about Paige than the no 1 doris golfer I thinks that's why Callaway are all over her.
 
Del_Boy said:
I haven't checked officially but it appears to me that on this dedicated golf forum ( I dare say the media in general as well) there are more threads info about Paige than the no 1 doris golfer I thinks that's why Callaway are all over her.
Click to expand...

Which doesn't help the Ladies Game as there is more talk about someone who isn't even on the tour compared to ladies playing week in week out on the Tour. It's talking about a girl based on her looks as opposed to golfing ability.
 
Liverpoolphil said:
Which doesn't help the Ladies Game as there is more talk about someone who isn't even on the tour compared to ladies playing week in week out on the Tour. It's talking about a girl based on her looks as opposed to golfing ability.
Click to expand...

If that bothers the LPGA they need to pull their finger out and make sure that me and others would rather watch/ talk about the LPGA tour than Paige.

I only have 24 hours a day a lot of people are vying for my time
 
Del_Boy said:
If that bothers the LPGA they need to pull their finger out and make sure that me and others would rather watch/ talk about the LPGA tour than Paige.

I only have 24 hours a day a lot of people are vying for my time
Click to expand...

Unfortunately whilst golf is a minority sport ladies golf is in an even worse position to try and find airtime to compete

There are some wonderfully talented players on the LPGA but we just don't know about them.
 
Liverpoolphil said:
Unfortunately whilst golf is a minority sport ladies golf is in an even worse position to try and find airtime to compete

There are some wonderfully talented players on the LPGA but we just don't know about them.
Click to expand...

Do you get to many events on the womens tour?
 
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