Paige Spiranac Callaway Commercial

[Snelly]

I don't like it.

I have two daughters of that age who play sport. I'd hate them to be used like this to sell stuff to sad blokes.

It's hard to articulate my distaste, but I think of sport as a meritocratic and generally life enhancing activity that women old and young should feel really belongs to them. This ad doesn't seem to go too far in that direction...

I agree with you. Very well put.

This ad, and the phwoar comments on this thread specifically are the kind of passive, everyday sexism that blokes seem to be oblivious to or worse still, condone.

In an era where women's sports are trying to get parity, I find this advert to be a backward step..

 

[Sports_Fanatic]

I agree with you. Very well put.

This ad, and the phwoar comments on this thread specifically are the kind of passive, everyday sexism that blokes seem to be oblivious to or worse still, condone.

In an era where women's sports are trying to get parity, I find this advert to be a backward step..

Apart from the minority sport angle, is it any different to the Freddie Lungberg or David Beckham ads of the past that girls would go crazy over. I'm not convinced they were admiring the quality of the boxers or the watch etc on show.

 

[Del_Boy]

I don't like it.

I have two daughters of that age who play sport. I'd hate them to be used like this to sell stuff to sad blokes.

It's hard to articulate my distaste, but I think of sport as a meritocratic and generally life enhancing activity that women old and young should feel really belongs to them. This ad doesn't seem to go too far in that direction...

Ultimately it will be up to your daughters if they want to be 'used' in that way.

 

[Deleted member 15344]

Apart from the minority sport angle, is it any different to the Freddie Lungberg or David Beckham ads of the past that girls would go crazy over. I'm not convinced they were admiring the quality of the boxers or the watch etc on show.

Both of those were also high profile because of their ability on the football pitch

Yes they were also marketed because of their looks but they also got that chance because they were initially very good players playing at the highest level.

If Paige was mixing it with the best in the world then I think the advert would a bit better received but she isn't and it's only because of her looks

Yes other sports use attractive ladies and men to market their sports but they are mainly models or sport stars that have made it

 

[Del_Boy]

Apart from the minority sport angle, is it any different to the Freddie Lungberg or David Beckham ads of the past that girls would go crazy over. I'm not convinced they were admiring the quality of the boxers or the watch etc on show.

Or the bloke in the Levi's ad the list goes on.

 

[Snelly]

Apart from the minority sport angle, is it any different to the Freddie Lungberg or David Beckham ads of the past that girls would go crazy over. I'm not convinced they were admiring the quality of the boxers or the watch etc on show.

Yes it is completely different. See this article by Caitlin Moran to help you find some enlightened thinking......

http://www.esquire.co.uk/culture/advice/a9641/things-men-dont-know-about-women-caitlin-moran/

This is a good read for all those responding on this thread referencing, legs, lungs, watched it twice, no harm in it, sex sells, everyone has to earn a crust etc. etc.

 

[jdpjamesp]

https://vimeo.com/145963216

Why haven't you clicked the link yet?

Just a shame most of the tricks were fakes. I think I'll forgive her though...

 

[Vardon11LDN]

With regards to whose getting sponsors and whose not etc, it's worth noting you don't see an 'unfit' male golfer in an advert - when's the last time aphibarnrat was advertising callaway?

Sex sells, it's the way of the world. Shame but the truth

I think kiradech aphibarnrat is in the latest Callaway advert?

 

[Dan2501]

I liked it. Good on her for making the most of a good break. The money she's making from Callaway will be allowing her to pursue her dream of getting on tour, and that's great.

 

[Three]

How on earth has this thread turned into an argument?

Because there are always too many people who refuse to admit the major influence of sex appeal in the women's game.

All the good looking women players are at it, you only need to watch an LPGA event to see how many of the more attractive ones use their looks and figures. Short shorts/skirts, skimpy tops etc.

Why do you think that many of the LPGA players are allowed to wear these revealing items of clothing? Simple, because that's a major part of the commercial appeal of women's golf.


How many would choose to watch Beth Allen instead of that Paige bird? Probably not many, yet Beth Allen is number one in our continent and the other one is more or less a model who's pretty good at golf.

So who is worth more to sponsors, the one who sells sex, who most would go and see? Or the frumpy better player who frankly most have never heard of?

 

[delc]

Because there are always too many people who refuse to admit the major influence of sex appeal in the women's game.

All the good looking women players are at it, you only need to watch an LPGA event to see how many of the more attractive ones use their looks and figures. Short shorts/skirts, skimpy tops etc.

Why do you think that many of the LPGA players are allowed to wear these revealing items of clothing? Simple, because that's a major part of the commercial appeal of women's golf.


How many would choose to watch Beth Allen instead of that Paige bird? Probably not many, yet Beth Allen is number one in our continent and the other one is more or less a model who's pretty good at golf.

So who is worth more to sponsors, the one who sells sex, who most would go and see? Or the frumpy better player who frankly most have never heard of?

Strange the different dress codes between men and women in pro golf! Women are allowed to wear skimpy tops with no collars or sleeves, and very short skirts or shorts if they so choose. The men (apart from Tiger) have to wear shirts with collars and sleeves and long trousers. :mmm:

 

[GreiginFife]

This one opens up a bit of a dichotomy for me. The whole good and bad view is probably what it was designed to generate in the finest traditions of advertising (see Go Compare for reference).

On one hand we have a large swathe of people (many on here) saying the game needs to be more accessible to youth and youth is the future of the game. With many questions, queries and quandaries regrading how we get the good word out there. Sad indictment on society (IMO only) is that social media rules the hearts and minds of the vast majority of youth these days and, as Paige Spoiranac proves, it has reach and ability to thrust anyone in to being a popular figure (at both ends of the scale as any Facebook users have probably had these "vine" makers thrust upon them whether they like it or not). The fact she is good looking (to some) is chicken and egg. She got "Instagram famous" by being good looking and it was that fame that thrust her to the eyes and ears of the Marketeers. Having a part ways decent golf game just allowed the marketeers to refine the product/audience target sector.
So, Beth Allen is No.1 in the LET, however sadly due to the lack of reach of LET few people will have heard of her and a good [commercial] advertisement that does not make. It's sad but that's how advertising works, even companies selling you insurance for when you pop your clogs use famous faces.
Paige Spiranac, whether we agree with the method or reasons or not, has a massive reach with this youth demograph that we insist is the future of our game and Callaway have leveraged that, as many companies probably will as her popularity on social media rises.

I think there is a bit of an over reaction in some quarters though as lest we not forget that there are many, many people famous purely for being famous and devoid of any talent (Kardashians/Jenners, TOWIE etc etc) wheras I am not sure I would actually fancy my chances going up against Paige Spiranac on a golf course (can many of you honestly say otherwise?) - agree with the morals etc of the work or don't but having watched a few videos and VLOGs she certainly CAN play this game. So not a talentless wonder that the outrage seems to infer.
She needs to do more work, like many but probably has the ability to get a tour card - would it all be so wrong then?

On the other hand, Marketeers have been using attractive people (men and ladies) to sell everything from Porridge Oats to cat food... Is it right? Morally, probably not. Is it effective? Clearly, otherwise it would stop.

Is boycotting a company or product the answer? Well, it's double edged to me, on hand no.1 it isn't if everyone does it, the youth attraction gets lost (based on the premise of leveraging social media) and the game suffers.
On hand no.2, it could work and cause a tide change in how advertisers target their audiences. They keep doing what they keep doing because it works.

On a personal note, I couldn't give a monkeys about Ms Spiranac, her looks or her social media platform. I reckon my wife could take her . Is there a chance that she could be good for the game? Possibly, just possibly if social media is as powerful as we all believe it to be.
I don't own or like or use any Callaway products so this has no bearing on my gear choices. But some it will influence and if those people are the young, the future of the game, then is it all really that bad?

Of course, as all of this thread proves, it's subjective and will always be so. The day the marketeers get everyone agreeing is a sad, sad (and possibly dangerous) day!.
My tuppeny'orth,

 

[Grieve14]

I don't see the issue with it. I think shes great, comes across very well, has a personality, is pretty good at golf and is easy on the eye - why wouldn't you want her advertising your products? Like previously mentioned, I don't hear people kicking up a fuss when Beckham strolls on your TV in a skimpy pair of undies.

 

[jamielaing]

You can say what you want about Paige however did you see what she did to that poor lad's pint? She'd be turfed out instantly for that!

 

[Rooter]

I don't hear people kicking up a fuss when Beckham strolls on your TV in a skimpy pair of undies.

I think the point is Beckham is/was one of the best footballers in the world. If he played for Godalming Town i think we could then compare the two scenarios.

 

[delc]

A lot of golfers on here could learn by watching Paige's swing. Particularly how beautifully in balance she stays.

 

[Smiffy]

A lot of golfers on here could learn by watching Paige's swing. Particularly how beautifully in balance she stays.

I've watched it quite a few times and I keep going dizzy.

 

[TheDiablo]

I think the point is Beckham is/was one of the best footballers in the world. If he played for Godalming Town i think we could then compare the two scenarios.

I had a short and stellar career with them when I was 18, are you saying I'm the Paige Spiranac of football?

I personally think there would be a huge fuss made over me should I stroll onto your TV in a skimpy pair of undies... probably not positive fuss, but fuss nonetheless.

 

[Grieve14]

I think the point is Beckham is/was one of the best footballers in the world. If he played for Godalming Town i think we could then compare the two scenarios.

It has more to do with his appearance than footballing talent. I can assure you if he didn't look the way he did he would not appear in adverts for boxers. No-one would want to see Peter Beardsley modelling a pair of CK's would they?

Having a stunner in an advert to sell things isn't new - why are people so shocked about Paige?

 

[CMNI]

Callaway have some of the best marketing on the go at the minute. They are all over social media. And as we can see here all over the forums.

Why is this?

Instead of spending all their budget they have selected golfers who are out trying to make the big time, they have staff running their snapchat, every day people using their products.

Paige and the Bryan Bros (albeit Wes has just made the web.com tour) aren't pro's, they are big names in golf amongst the online community- especially state side. No different than the me and my golf boys in their adidas gear. They have a far bigger reach than most pros, and are a fraction of the price.

What is wrong with using them? Paige isn't a random model, she is actually a very good golfer. If you follow her social media you will see that.

If she, or the Bryan pros make the PGA or LPGA Callaway will be quids in. Look at what Speith has done for Under Armour.