Nike Golf to 'transition out' of clubs and golf balls!!

[delc]

I think the model where manufacturers bring out a new model of club every 6 months, with fantastic claims about bigger sweet spots, higher MOI's, hotter faces, more distance, new materials, etc, etc, is the problem for the golf industry. Even the most gullible punters have become cynical about the supposed marginal gains in performance and have stopped buying new clubs, unless their old ones are lost, stolen or totally worn out, not helped by a squeeze on middle class incomes.

 

[Hacker Khan]

Apparently PXG had 30 calls within the hour from Nike players after the official statement.

It wasn't from Nike players but employees of Nike, players agents etc etc.

 

[Hacker Khan]

I think the model where manufacturers bring out a new model of club every 6 months, with fantastic claims about bigger sweet spots, higher MOI's, hotter faces, more distance, new materials, etc, etc, is the problem for the golf industry. Even the most gullible punters have become cynical about the supposed marginal gains in performance and have stopped buying new clubs, unless their old ones are lost, stolen or totally worn out, not helped by a squeeze on middle class incomes.

I think to be fair most have stopped the endless releases and they usually bring out more special editions rather than new product ranges to keep the interest up. Callaway are probably the worst with drivers, but companies like TM are now on longer release cycles.

 

[Deleted member 18588]

I think the model where manufacturers bring out a new model of club every 6 months, with fantastic claims about bigger sweet spots, higher MOI's, hotter faces, more distance, new materials, etc, etc, is the problem for the golf industry. Even the most gullible punters have become cynical about the supposed marginal gains in performance and have stopped buying new clubs, unless their old ones are lost, stolen or totally worn out, not helped by a squeeze on middle class incomes.

30 years ago golf equipment was relatively expensive to produce and, therefore, there was a pretty even market match between supply and demand.

Now, due to vastly improved manufacturing techniques and, in real terms, cheaper labour costs the supply side has achieved a massive growth in strength.

There has not, however, been a corresponding growth in demand for the product.

This has led to vast increases in expenditure on R&D and marketing by the manufacturers in the hope of increasing their share of this static market.

As has been seen throughout history this is not sustainable.

 

[slowhand]

Already happens.

Neither Woods nor McIlroy use Nike branded bags and have separate sponsors for those, as does Spieth whose bag is used for sponsors other than UA or Titleist.

Hmmm, pretty sure Rory uses the standard blue Nike bag.

 

[Val]

Hmmm, pretty sure Rory uses the standard blue Nike bag.

Not always, he chops and changes a bit. His bag has sponsors (Santander, Bose etc) and sometimes charities (Unicef) that he represents on it. Plenty examples on the internet if you care to search but 1 is shown below.

 

[Lord Tyrion]

Big Nike swoosh on that bag. Having a bag with Bose on it looks cool to me though although I am very easily impressed by certain things.

 

[delc]

Hmm! I went into American Golf yesterday evening in the hope of getting a good deal on some Nike clubs, but found they were still at the same price as they were weeks ago. When will the supposed discounts start there, and is any other supplier selling them off cheaply?

 

[Imurg]

Why would they necessarily sell them cheap now...?
The announcement has only just been made and Nike aren't pulling out tomorrow..
They'll leave it a month or two until timescales are set for the withdrawal and then start the sale.

 

[delc]

Why would they necessarily sell them cheap now...?
The announcement has only just been made and Nike aren't pulling out tomorrow..
They'll leave it a month or two until timescales are set for the withdrawal and then start the sale.

I believe that some stores in the US are already selling off Nike clubs at heavily discounted prices, so is this an example of "Rip off Britain" again?

 

[Fish]

I believe that some stores in the US are already selling off Nike clubs at heavily discounted prices, so is this an example of "Rip off Britain" again?

No, because the retailers would have bought their existing stock at full cost so why should they reduce their margins just because the brand is pulling out, that doesn't help them does it?

Our culture at times is embarrassing, we live in a "I want for nothing" and "Claim Society"!

 

[bobmac]

Our culture at times is embarrassing, we live in a "I want for nothing" and "Claim Society"!

I wonder where we got it from

 

[Lord Tyrion]

No reason at all for retailers to start a panic sale. The clubs are still new technology, latest models. If those models are still on the shelves in a year's time then expect a bargain but no reason now. Even golf shops are allowed to make a profit. They don't exist if they don't.

 

[Dan2501]

Clarkes in Rainford have already heavily reduced the new range. Fly Pro down from £299 to £179!

 

[turkish]

Could a lot of their equipment/balls become collectors items if unused or are things just so mass produced these days it's unlikely?

 

[Capella]

Could a lot of their equipment/balls become collectors items if unused or are things just so mass produced these days it's unlikely?

How many people do you knwo who collect Spalding or MacGregor clubs?

 

[Crow]

Could a lot of their equipment/balls become collectors items if unused or are things just so mass produced these days it's unlikely?

If you can wait 100 years you might see a profit.

 

[Alex1975]

If you have some blades with a TW stamp on them they might be worth holding onto.....

 

[Slab]

Unless items are already selling at a rate that'll clear them out as per the retailers plan then immediately following the announcement from Nike would be the perfect time for a cheeky 20% discount to get in front of the other retailers and make sure you're own stock's going going gone before having to offer larger discounts later in the year

 

[GB72]

The issue would be if there is a load of stock still in a Nike warehouse somewhere. Then you could get someone like Sports Direct under the Direct Golf Brand picking it up on the cheap and selling it off for at bargain prices. Remember the £12.99 Adizero shoes.