It's tapping into the current climate with the poppies and the centenary of the start of the war. You can't blame Sainsbury's for that and to be fair to them they have done it with a degree of sensitivity
An interesting counter argument http://www.theguardian.com/commenti...christmas-ad-first-world-war?CMP=share_btn_fb
SocketRocket
Ryder Cup Winner
Interesting as a bag of ear holes.
gmc40
Head Pro
Nah, prefer the penguins
Hacker Khan
Yurt Dwelling, Yoghurt Knitter
Calm down, it's only a commercial.....
dufferman
Journeyman Pro
A nice advert, but I can see why some think it's inappropriate. First time I watched it, I did think "where are all the dead bodies?" - not that they would have added them in, but the scenes of no-mans-land seem a little 'Disney'!
D
Deleted member 15344
Guest
Dead bodies ?!?
It's a xmas advert not a full blown recollection of WW1
It's a xmas advert not a full blown recollection of WW1
garyinderry
Ryder Cup Winner
Can't believe that greedy German stole his whole bar. 
User20205
Money List Winner
The sainsburys advert on one level is a cracking piece of work. Brilliantly scripted and shot.
However, I do get the argument that it is a crass exploitation of a horrific period in order to flog a few sprouts.
I don't necessarily buy into it completely, but I appreciate where they are coming from
However, I do get the argument that it is a crass exploitation of a horrific period in order to flog a few sprouts.
I don't necessarily buy into it completely, but I appreciate where they are coming from
richart
Major Champion
Blackadder played in that game of football, and he was never off side.
hovis
Tour Winner
Didn't come across like "that" type of advert
