GB72
Money List Winner
Surely the whole point is growing (or maintaining) the game by maximising access to it and awareness of it. That's The Masters, The Open and The Ryder Cup.
No golfers in my family, I got interested watching Seve win in 84 at St Andrews and that was cemented by watch the 85 Ryder Cup.......... if those had been on Sky, I wouldn't have seen either.
Sky are paying the cash and doing a grand job, but they are only preaching to the converted!
One point that you mention here is one I think that is important. I think having the Ryder Cup on free to air would do more than having the open etc on. I know plenty of non golfers who can really get in to watching the ryder cup. The format is more exciting and easier to follow and the atmosphere is one that they are more appreciative of rather than the usual reverential silence.