Hacker Khan
Yurt Dwelling, Yoghurt Knitter
It's not just Amazon/iTunes they were competing with - almost every other high street store that sold chart music and DVD's beat them on price. Even without the off-shore online shops and iTunes HMV's days were numbered.
People blame online shopping, but many shops have been at risk since magazines started putting the information the public want in their hands every month, along with special offers from other retailers listed in the back. I remember travelling to Richer Sounds and SuperFi in Birmingham to buy audio equipment because it was cheaper than my local audio shop in town who could not price match. No internet, just a bit of time reading the reviews and checking the prices in the back of the magazines saved me over £150.
Shopping has evolved this way. You give the public the information to know what they need/want, reviews and opinions of others who have tried it, and a list of the best places to obtain it - and they will go ahead and use it. The internet is the tool of choice today, but 25+ years ago for many it was magazines doing the same thing to the small shops.
Any computer technician, mechanic, plumber, electrician, landscaper etc. will have seen their business stripped away by making their knowledge and skills available to the masses, which then do it themselves rather than call an "expert". Years ago their daily rates and call out costs made it a pleasure to go to work, today their knowledge is printed on a sheet of paper and handed out free to every tom-dick-and-harry who wants to have a go themselves. Granted, some will prefer the reassuring presence of a professional, and some will screw it up and need help - but there are quite a few who will figure it out themselves.
Even the local golf pro trying to convince his members to book lessons is up against the latest tour star DVD, YouTube, and golf magazines.
There is little concept for the value of things. Music, videos, games etc. are all consumed as if they were nothing more than a bar of chocolate, except in some cases no real money is even handed over. Instead a transaction takes place for your purchase, but your wallet/purse/pocket is no lighter.
As things become so easily accessible we put in less time and effort to obtain them, and thus we have less of a connection to our purchase as it has no real memory or experience associated to it. It is just a transaction, and in its digital form holds little to be desired or cherished.
For music, videos, games and books it was always going to go this way. Before iPods and iTunes, before piracy and unlimited downloads, before shop closures and job losses - we were all looking to get more for less.
We are consumers, and we are consuming.
Can I just say, quality post there. Where did you copy paste it from?