New look GM out soon - see the new font cover(s) here

[MikeH]

Morning all

We have just received the first copy of the new April 2010 coverdated issue hot from the printers. Subscribers will get their copies towards the end of this week and it goes on general sale next Thursday

It’s out big revamp issue following on from all the reader research we did last year on the forum, via the online survey and in the focus groups I know some of you attended. We're chuffed at the way its turned out but more importantly we hope you like it - please give us your feedback as and when you get a copy.

One of the biggest changes is the introduction of a limited edition subscribers' front cover that has a very different look and feel to the cover that appears in the shops. See below for how they look. Subscribers will also get access to some bespoke offers and competitions this year too as a reward for their loyalty.

Anyone who isn’t a subscriber but who is interested in taking one out there's till a week on the 50% off offer so a good time to sign up at www.golf-monthly.co.uk/halfprice

Newstand (shop) cover

Limited edition subscribers' cover

 

[USER1999]

I like the subscriber front cover. Nice and simple. Class.

 

[Imurg]

It just gets better and better.

Can we have 2 issues a month please - I read mine too quickly and then have to live in a wilderness for a week or 2!

 

[Society_Fan]

I agree Imurg, I read it way to quickly and 2 a month would be fantastic. I used to get Golf Weekly, but I'm not sure that this exists anymore???

 

[viscount17]

be reasonable, when would they ever get out to play?
Mike hardly ever has enough time to write his piece as it is.

 

[Twire]

I agree with Murph, the subscribers cover looks simple and classy. I can't for the life of me think why your going to the expense of designing and printing two different covers every month though. If I walked into a news agent to buy a golf mag, the one that would catch my eye is the subscribers issue, so I can't see the sense in putting a less attractive one on the shelf.

Like the idea of subscribers getting bespoke offers for their loyalty.

 

[beck9965]

The new subscribers front cover is very pleasing to the eye, just shows that a simple change makes all the difference.

 

[Smiffy]

Like the idea of subscribers getting bespoke offers for their loyalty.

And the "clique" on here will get even better ones

 

[Twire]

Like the idea of subscribers getting bespoke offers for their loyalty.

And the "clique" on here will get even better ones

Do you have inside information then?

 

[colint]

Subscribers cover looks fantastic. Maybe the other cover has to be that way to make the headlines stand out on the shelf ?

 

[HTL]

Won me over I just subscribed, been meaning to do it for a while. £26 for the year is a bargain!

 

[Tiger]

I'm gutted my subscription doesn't start till April so I've got to buy and miss out on the cool front cover.

 

[didsbury_duffer]

Like the idea of subscribers getting bespoke offers for their loyalty.

And the "clique" on here will get even better ones

Do you have inside information then?

Talking of inside information, how did you get the girl behind tha bar to model for your avatar? Like it.

 

[Smiffy]

Talking of inside information, how did you get the girl behind tha bar to model for your avatar? Like it.

That's my missus you cheeky git

 

[didsbury_duffer]

Talking of inside information, how did you get the girl behind tha bar to model for your avatar? Like it.

That's my missus you cheeky git

In which case, you'd better watch out for a prowling Tiger.

 

[MikeH]

Hi all
Good to get some positive feedback on the subscribers' cover especially. It does cost us more money but I think it’s worth it.

Interested to read Twire's comments. Undoubtedly the subs cover is more pleasing to the eye but on a crowded newsstand with 100s of other mags competing for space and attention your cover lines do need to be very legible and the cover needs to be dynamic, have quite a lot going on and work hard - often as not that means it doesn’t look artistically stunning but it does the job in the environment it's working in.

We have a whole department at IPC who research buying trends of magazines. They look at everything from how long people look at magazine cover when stood at newsstand before they make a decision to buy, what colours work and don't work, what typefaces are most readable. how many cover lines to put on etc etc.

It's fascinating stuff (well for me it is!)

 

[Sneds]

If we subscribe today will we get the better looking cover?

 

[MikeH]

Hi sneds - if you do take out the subscription today I think chances are first one you'll get is May coverdated issue as it can take up to six weeks to activate a new subscription.

However I'll happily send you am April subscriber issue FOC if you email me your home address

 

[drawboy]

Fantastic picture and cover on the subscribers edition. Very eye catching, stunning colours.

 

[rickg]

Nice.....