Justin Thomas dumped

It perhaps depends on who his other sponsors are, their market, how much traction this story has. I'm surprised this has happened a week afterwards, I would have expected it within days if at all. Does this mean the story is still rolling on in the US?
 
Poor decision from RL. I can only hope that they have their own house in order if they’re going to push a message like this.
A better message would have been to support him via education/training and then promote him as someone who accepts that he made a mistake, apologised sincerely (IMO), and didnt hide from his responsibility.
 
bluewolf said:
Poor decision from RL. I can only hope that they have their own house in order if they’re going to push a message like this.
A better message would have been to support him via education/training and then promote him as someone who accepts that he made a mistake, apologised sincerely (IMO), and didnt hide from his responsibility.
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Yes, you’d certainly hope they don’t make their garments in countries where homosexuality is illegal-Indonesia for example
 
If RL have a strong LGBTQ culture within the organisation, as does the company I work for, then it’s an easy decision. You can hardly have the rainbow flag draped round your offices during pride week and then pay someone a small fortune to be ambassador of your brand whilst using words like.

I would have been interested to know what the reaction would have been if he had used the word.
 
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bluewolf said:
Poor decision from RL. I can only hope that they have their own house in order if they’re going to push a message like this.
A better message would have been to support him via education/training and then promote him as someone who accepts that he made a mistake, apologised sincerely (IMO), and didnt hide from his responsibility.
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That just strikes me as the forced apology made by a newspaper buried deep within the middle section where no-one looks. The hard and obvious shock of him losing a contract (and money) as a result of using words that are not acceptable has greater effect I feel.
 
That's a business decision based on the level of publicity they can generate, rather than their view of JT. (Probably)

Unless he has been guilty of more than using it as a throw away expletive and, I've absolutely no idea about that!!

I also suspect James has a point about countries of manufacture.

But it will make players think about how they conduct themselves. Or at least, demand the greenside microphones be removed.
 
Seems a bit opportunistic to me. As mentioned on the other thread there should be a sanction but not one with such obvious double standards.
It also seems like no one can make a mistake anymore
 
It’s not like it’s an equipment or ball sponsor. I’m sure Ralph Lauren have had a tough year and it would suit them cut back on sponsorship, so it’s a good opportunity for them to break with JT. I’m not so sure they would have behaved the same way 18 months ago.
 
bluewolf said:
Poor decision from RL. I can only hope that they have their own house in order if they’re going to push a message like this.
A better message would have been to support him via education/training and then promote him as someone who accepts that he made a mistake, apologised sincerely (IMO), and didnt hide from his responsibility.
Click to expand...

Totally disagree. They will be handing him a lot of money for doing nothing other than to promote their brand, there is no way they will want to be associated with such a negative slip up.
 
So how long will JT be wearing his own clothes for? Top 3 in the World, likely to win more, probably more majors, normally a good speaker and personable. One slip aside, a sponsors dream.
A couple of weeks?
 
Obviously only going on media coverage etc, but even with recent slips, I see Justin Thomas as one of the more enlightened tour players? Compared to what seem like alot of redneck right wingers playing golf at the top level?

I doubt many would have been sensitive enough to the issue to address it how he did, quite directly in his immediate post round interview?
 
Sponsors pay money to have a positive role model associated with their brand. If that role model does something that is likely to alienate some of their customer base, it's a common business decision to dump them.

The act of dumping them will also generate what the sponsor sees as positive publicity.
 
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