John Lewis Xmas Advert

[Lord Tyrion]

Surely the point of advertising is to attract people who don't already buy your product or shop in your shop? So why would you show the demographic that already does? Wouldn't you show the demographic you want to attract?

I'm not going to touch the racial aspect, purely the demographic discussion. No point trying to sell to a demographic who have no interest in buying your product. You need to appeal to the correct demographic and attract as many of them as you can. If you take the case of the mini SUV's, why waste money promoting that type of car in a break during Love Island for example when no one in the 16-25 bracket would touch them with a barge pole. No amount of advertising is going to change their mind.

Advertisers want to target their key groups, they don't really care about the others. One of the reasons social media, influencers etc, is/are massively important.

 

[backwoodsman]

I'm with Murph on this one. Current advertising style smacks of "box-ticking" on the part of the advertising agencies rather than any true ideal of inclusivity.

 

[Beezerk]

I'm with Murph on this one. Current advertising style smacks of "box-ticking" on the part of the advertising agencies rather than any true ideal of inclusivity.

It's so generic these days, I agree with the sentiment of the adverts, I just don't like it being force fed to me.

 

[SwingsitlikeHogan]

I hear that the 222 bus doesn't go to Tooting!

But it's a nice little bit of alliteration...besides - the wheels on the bus go round and round

 

[SwingsitlikeHogan]

There are lot of not very Christian people out there who are seemingly offended by seeing people with different colour skin on TV. Not very love thy neighbour is it.

Especially since Christmas is just a pegan festival hijacked to celebrate the birth of a character from a fictional book, who would most likely be a person of colour.

...not all so fictional btw...and yes - 100% certainly not white or in fact - being a Jew - not even 'Christian'...

 

[SwingsitlikeHogan]

It's so generic these days, I agree with the sentiment of the adverts, I just don't like it being force fed to me.

ALL advertising is force feeding...the JL advert celebrates the fabulous diversity of our country as well as the joy of giving and love.