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Taylormade : Jetspeed

Liverpoolphil said:
So your get your info about TM players from another forum and the Ping Tour Truck :lol:

The last part of your statement is the crucial part

"I don't have any direct sources to TM"
Click to expand...

I assume you have verifiable sources demonstrating with numbers that TM drivers are better than competitors products for each player that uses them?

I'm not claiming to have inside info here, just offering an alternative explanation for the no.1 on tour thing.
 
Stuey01 said:
I assume you have verifiable sources demonstrating with numbers that TM drivers are better than competitors products for each player that uses them?

I'm not claiming to have inside info here, just offering an alternative explanation for the no.1 on tour thing.
Click to expand...

From talking to a few pros and a few coaches of pros - including one pro that was offered a lot of money to switch to TM.
 
Liverpoolphil said:
What about players where it isn't all about the money

Did Mickleson switch to the SLDR because of money ? Same with Donald.
Click to expand...

No, not the top players although Donald will get paid for it on top of his Mizuno money (pocket money to him though)

They do pay people (lesser known pro's) to use only their drivers though so they can have the "number 1" to use in Marketing.

Their drivers are very good which helps.

TM are an incredibly good marketing machine with a good product. I don't have any of their stuff but fair play to them.
 
Gareth said:
Why? You asked a question, I gave you my answer (opinion).

If you wish to argue the point further, you would need to justify why my answer is wrong.


That's how a debate works.
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Because i mentioned two players where money isnt an issue for them - my opinion

Hence why i believe you are wrong about it jsut being about the money and its more about the performance.

Im also going to suggest that Big Phil has no contract with TM so is going no money from trying the SLDR
 
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Liverpoolphil said:
Because i mentioned two players where money isnt an issue for them - my opinion

Hence why i believe you are wrong about it jsut being about the money and its more about the performance.

Im also going to suggest that Big Phil has no contract with TM so is going no money from trying the SLDR
Click to expand...


http://www.golfdigest.com/golf-equi.../phil-mickelson-presidents-cup-equipment.html

http://www.sbnation.com/golf/2013/1...-callaway-taylormade-sldr-presidents-cup-2013
 
Liverpoolphil said:
If its just about the money i would how much TM paid him :whistle:
Click to expand...

I don't think anyones saying its ALL about the money, particularly for the top pros.

For the lesser known though it will have a strong bearing. All pro's could probably drive equally well with a driver from any top manufacturer so, if you're not earning the mega money that the guys at the top are, why not get paid for it?

TM also has the advantage that its drivers are as good as anything else.
 
Liverpoolphil said:
Because i mentioned two players where money isnt an issue for them - my opinion

Hence why i believe you are wrong about it jsut being about the money and its more about the performance.

Im also going to suggest that Big Phil has no contract with TM so is going no money from trying the SLDR
Click to expand...

Are you, seriously, suggesting that Taylormade driver perform significantly and measureably better than any of the other OEM's on tour? And that's why non-contracted players, Like Donald and Mickleson use them?

If you seriously think that, then you are clearly a marketing mans dream.

Here's a few extracts from an article, endorsed by TM and how they have "Risen to the top"

The first key to TaylorMade's success was getting as many clubs as possible into the hands of PGA Tour pros. When King took over in 2000, he made that a top priority. In the eyes of golf consumers, there's no better validation of a club's worth than its use by the pros. For companies, building a Tour staff is expensive. Manning an equipment van at every event on every major pro tour costs big bucks. So does paying top players millions of dollars a year for their endorsements. In 2001, TaylorMade wrested the title of No. 1 driver on Tour away from Titleist, according to the Darrell Survey, and it has creatively exploited that advantage ever since. At this week's AT&T T -0.40% Pebble Beach National Pro-Am, for example, TaylorMade players such as Dustin Johnson, Retief Goosen and Robert Garrigus will be wearing high-visibility yellow bucket hats, at least part of the time, to promote the company's latest RocketBladez irons.
Click to expand...

Also:

That name, RocketBladez, and the related golf-ball name, RocketBallz, is an another example of TaylorMade's aggressive style. It's a bit daring, given golf's staid ethos, but it's fun and the brand has killed in the marketplace. Trivial? Yes, but probably not as trivial as painting woods white. That, too, was perceived as a gamble when TaylorMade launched its R11 drivers in 2011. In an interview, King acknowledged that there wasn't dramatic new technology in the R11s. But the move to white was a home run, goosing TaylorMade's share of the driver market by 8%. "In our wildest dreams, we never imagined we would sell as many as we did," "In our wildest dreams, we never imagined we would sell as many as we did," he said. In fact, the company had a contingency plan to revert to black drivers within six months, had the white experiment failed.
Click to expand...

The third leg of TaylorMade's success, besides Tour support and bold marketing, is ceaseless introduction of new products. Thanks to a huge research budget that golf-company analyst Casey Alexander of Gilford Securities estimates at around $30 million a year, TaylorMade floods the market with Next New Things every six months or so. The R1, for example, comes in only one club head (reducing manufacturing and distribution costs) that is adjustable from 8 degrees to 12 degrees. (Nike, Cobra and Adams Golf, which TaylorMade acquired last year, also have new, one-head adjustable-loft drivers.)
Click to expand...

Here's the article:

http://online.wsj.com/news/articles/SB10001424127887324900204578286173274533026

This article, clearly shows the level of endorsement TM have invested into getting there brand recognised, and, based on the above the pay top dollar to do it.

From a manufacturers point of view, golf is like football, is all about advertising your brand. Why do you think Taylormade decided, with the R11, to start painting their drivers white? The answer is simple, to distinguish them from every other driver on tour, on your T.V screen. Nothing to do with glare or alignment, advertising pure and simple as admitted by their CEO in the above article.

Most of the above article includes quotes from Taylormades CEO. Including the section on endorsements.

Would you still like to carry on the debate as to why so may tour players use TM woods?
 
NWJocko said:
I don't think anyones saying its ALL about the money, particularly for the top pros.

For the lesser known though it will have a strong bearing. All pro's could probably drive equally well with a driver from any top manufacturer so, if you're not earning the mega money that the guys at the top are, why not get paid for it?

TM also has the advantage that its drivers are as good as anything else.
Click to expand...

As with anything is life mate the money will be a factor no doubt

The top pros don't really get effected too much by it but it will help

TM do offer big contracts - not as big as Calloway or Nike for example but certainly more than Ping and Titleist and a few others

Players will look for sponsorship to help them out but they also will need to have the equipment that will suit them and be the best they can get

TM drivers are up there with the best - I wonder what it's like at clubs though - I reckon the cheaper ones ( RBZ etc ) will be more popular because of the price compared to the R1 and SLDR

I like TM - the clubs suit me and I seem to hit them better than any over clubs - I'm lucky I know a TM rep who also gets me some clubs to test and keep if I want too. But I have also done a lot of testing for ping and tour edge and the odd Cobra Driver.

I will never understand the anti TM feeling - sometimes I wonder if it's just habit for some but you can't argue that they get results for their players.
 
Gareth said:
Are you, seriously, suggesting that Taylormade driver perform significantly and measureably better than any of the other OEM's on tour? And that's why non-contracted players, Like Donald and Mickleson use them?

If you seriously think that, then you are clearly a marketing mans dream.

Here's a few extracts from an article, endorsed by TM and how they have "Risen to the top"



Also:





Here's the article:

http://online.wsj.com/news/articles/SB10001424127887324900204578286173274533026

This article, clearly shows the level of endorsement TM have invested into getting there brand recognised, and, based on the above the pay top dollar to do it.

From a manufacturers point of view, golf is like football, is all about advertising your brand. Why do you think Taylormade decided, with the R11, to start painting their drivers white? The answer is simple, to distinguish them from every other driver on tour, on your T.V screen. Nothing to do with glare or alignment, advertising pure and simple as admitted by their CEO in the above article.

Most of the above article includes quotes from Taylormades CEO. Including the section on endorsements.

Would you still like to carry on the debate as to why so may tour players use TM woods?
Click to expand...

So tell me why Phil Mickleson used the SLDR driver when he was getting no money ? Was he sucked in by the marketing as well or did he want to try a driver that gave him the results he wanted but couldn't get from another manufactuerer

I have read the articles and again I don't really care about marketing - I'm lucky enough to be able to think for myself and not get sucked in and get angry or even bothered by the marketing
 
HawkeyeMS said:
And you think they would use them if they were no good?
Click to expand...

Luke Donald, Phil Mickleson, Henrick Stenson ...... No.


Lesser known tour players who don't quite earn as much, I'll let you decide that :D

Anywho, the question isn't about their quality (I had an 09' Tour Burner and an R9 which were great), they question is why they are in the hands of so many tour players.
 
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