Sustainability in Golf

[i7715188]

Dear All,

I am a university student at Bournemouth university studying sports management (Golf). As part of my course i have to undertake a dissertation that outlines a specific research topic.

My research is focused on the issue of sustainability in golf and more specifically on the values behind why golfers would purchase golf club membership at a Golf Environment Organisation certified golf club.

For this research it is required that you are a member of a golf club within the United kingdom and it is not necessary for you to have any previous knowledge of the Golf environment organization.

I have devised a questionnaire that takes no more than 10 minutes to complete.

The aims of this research is to allow GEO certified golf clubs to better target golfers to join GEO certified golf clubs hopefully making these golf clubs more profitable and thereby increasing the desire of other golf clubs to achieve this accreditation making the golf industry more environmentally friendly.

Your participation in this study would be greatly appreciated to me and hopefully the entire golf industry.

Please follow this link if you wish to take part

http://kwiksurveys.com/s/al3ljJZW

Thank you

Nicholas Munro

 

[Deleted Member 1156]

Hi Nicholas

I think you may be barking up the wrong tree. I have never come across a golfer that has chosen to join a course based on it's environmental aspects.

People join courses based on things like location, affordability, quality, ease of admission, friendliness and to a lesser extent, stature.

Good luck with your studies though :thup:

 

[i7715188]

Thank you for your feedback, I agree with all of that, myself the environmentally friendliness of a golf club is not my main concern. this research is looking at how consumers perceive GEO certified golf clubs.

The research does not only specifically focus on environmental aspects but focus's on five values on why people buy what they buy, these had been shown to be, functional value - price and quality, Social value - influence on social status, emotional value - feels like the morally right thing, value for knowledge and conditional values from which i have taken into account other variables such as location and colour.

Thank you for the feedback i may need to make it more clear in my description of it

 

[Break90]

Loads of reasons I would (and have) paid to join a golf club.

Eco friendliness is not one of them.

have only ever knowingly played one such course, it won a national award in fact. Got a voucher from group on. It was an absolute goat track.

 

[Three]

Last year, my ball was one inch over the red line denoting a lateral hazard that was an environmentally sensitive area.

Although the ball was sitting nicely on the grass, and I wouldn't be standing on anything delicate, I had to take a penalty drop grrrrr.

 

[i7715188]

yeah that would definetly annoy me too, but these comments are exactly the sort of thing im looking to gain insight into through my questionairre

 

[fundy]

dont think ive ever ticked (strongly) disagree in a survey as I have in this one, am i a bad person?

 

[ADB]

My club recently won a prestigious sustainability award - might be worth contacting them to see if they are marketing this to attract new members or the positive press they received on winning the award has attracted any new membership enquiries.

 

[HomerJSimpson]

We have two areas of certified environmental interest on our course where we aren't permitted to enter but I've known the club to promoted this as a selling point to new members