GB72
Money List Winner
I would like to see a bit of investigation into the whole custom fitting process. After all, everyone offers but no 2 places seem to go through the same process. I would love to see a bit of 'secret shopper' work carried out sending someone to a club pro, manufacturer, high street retailer and maybe a club fitter to see what they all come up with and how they approach the custom fit. Perhaps have the results reviewed by a tour fitter. When I was just starting out playing golf I heard the words 'custom fit' but I, as with many, was not sure what to expect. Since then I have seen shops just stick a few clubs in front of you and hen say which model is right for you can call that a custom fit, I have seen club pros send you out on a course with a club and if you hit it well it is right and call that a custom fit, I have seen online sites ask for various measurements and call that a fit and I have seen the full bells and whistles with launch monitors, shaft options etc. To my find, unless you know the head you want then spend the time testing variations, most custom fits are not that but rather a comparision of which off the peg model suits you best. Would love to see a real in depth article on what people are being sold as custom fitted clubs.