clubchamp98
Journeyman Pro
To be honest .There are many at my club who view social golf as their main hobby.
Thy love the cut-and-thrust of a fiercely contended 2 vs 2 betterball matchplay game. They get a "buzz" from this.
They view individual club comps as a boring soulless uninteresting way to play. They play a few, but get little enjoyment from doing so.
They enjoy team matches, AmAms, scrambles, 5 day trip to Turkey or Portugal with mates etc.
They like "winning" in social golf and team events so have little desire to see their handicap come down. I call these "vanity handicaps".
Most golfers I talk to are starting to think like this.