New Jag anyone

[spongebob59]

 

[AmandaJR]

Horrid horrid horrid. I hate the look of all electric cars that just try to look funky and different. I drove past a Ford garage the other day and almost puked when I saw the Explorer.

 

[Crow]

Why are all cars designed to look aggressive these days?

 

[Bunkermagnet]

I think they knocked them up using an Amstrad CPC 6128, or one of the staff's 5 yr old did.

 

[PJ87]

View attachment 56100

Looks like fab 1

 

[BTatHome]

Concept drawings rarely look like the finished vehicles

 

[Lord Tyrion]

That hasn't been through a wind tunnel test yet . Ugly, but hopefully as @BTatHome says, they are very much the first draft.

What is going to be tricky here is that they clearly want to heavily rebrand jaguar because it's failing, but we all have an image of what a jaguar should be. Us oldies are going to find this process jarring.

Sadly, I don't think jaguar is going to survive this and within a short few years it will be no more

 

[KenL]

A design study. Those tyres wouldn’t be cheap.

 

[Arthur Wedge]

Some will still buy them because they are a “jaaaggg”

 

[PhilTheFragger]

Not thinking of trading in The Frag Jag just yet.

 

[Lord Tyrion]

Some will still buy them because they are a “jaaaggg”

I think the point is that it will no longer be a Jaaaag. Quite a challenge.

 

[IanM]

I'm not dealing with a despot CEO who threatens employees with the sack if they don't like the adverts.

Or is that only valid in threads about Turnberry?

 

[Voyager EMH]

A very retro look.

Inspired by the 1982 film TRON.

 

[jim8flog]

A very retro look.

Inspired by the 1982 film TRON.

but it still turns some TROFF

 

[Mudball]

the keynote video here

 

[rulefan]

What a pity the speaker was so boring. It made the car seem boring also.

 

[Oddsocks]

That hasn't been through a wind tunnel test yet . Ugly, but hopefully as @BTatHome says, they are very much the first draft.

What is going to be tricky here is that they clearly want to heavily rebrand jaguar because it's failing, but we all have an image of what a jaguar should be. Us oldies are going to find this process jarring.

Sadly, I don't think jaguar is going to survive this and within a short few years it will be no more

I think the remodelling of the jag image is too late, they’ve missed a generation.

The purists are of an older age where the audience of volume sales is limited. It’s missed a mid age generation for appreciation (35-55) who recall the historic brand and its pedigree so now have no option but to go trendy

It’s a all or nothing approach to try and rescue a once great British brand, I just hope it pay off!

 

[RichA]

I think the remodelling of the jag image is too late, they’ve missed a generation.

The purists are of an older age where the audience of volume sales is limited. It’s missed a mid age generation for appreciation (35-55) who recall the historic brand and its pedigree so now have no option but to go trendy

It’s a all or nothing approach to try and rescue a once great British brand, I just hope it pay off!

Looks like it's just following the same concept as Land Rover and Range Rover - big and luxurious but a bit boxy and comic book. Doesn't look like a top end sports car.

 

[Mudball]

So they show off their car in shocking bubblegum Pink and random blue...

View attachment 56100

.... would you think of it differently if it was in silver..

 

[IanM]

I think the remodelling of the jag image is too late, they’ve missed a generation.

The purists are of an older age where the audience of volume sales is limited. It’s missed a mid age generation for appreciation (35-55) who recall the historic brand and its pedigree so now have no option but to go trendy

It’s a all or nothing approach to try and rescue a once great British brand, I just hope it pay off!

I'm not sure maximising shareholder value featured highly enough in their thinking.