McLaren golf

VVega

VVega

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Just been launched: https://mclarengolf.com/

Rose is playing them this week and was involved in design. Poulter and Michelle Wie are also an “investor/ambassadors”.

£360 per iron. £145 for a head over. Not for everyone to say the list 😂

Imo, they are claiming to be doing what PXG claimed when they started: designing the best golf club without target price constraints. However, if PXG’s experience shows that’s not sustainable.

So would this end up being just a marketing exercise for McLaren or anything more? What’s your take?
 
If they perform well, people will buy them.

I'd say the McLaren brand carries a lot more kudos than PXG had when they started producing golf clubs.

£360 for an iron is a ridiculous amount of money but so is £250 - and that's what some established brands are charging.
 
Just posted in the YouTube thread. Watched the reviews last night, the ones they’ve released first don’t look great imo, but then I think Pings look worse than Cinderellas ugly Sisters and people still buy them! The price of clubs in general is an absolute joke as there are beyond that, but as @Mel Smooth says people will buy them.
 
Oddsocks said:
I don’t think their aim is market share so the price becomes irrelevant, not different to the sports cars.
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Indeed...in fact I can easily see a scenario where someone buys a Mclaren sports car and when the dealer hands over the keys he says..."oh, by the way...dont know if you play or not but there's a set of golf clubs in the boot* for you, gratis".

Mind you....whenever I look at the clubs the logo simply screams "star trek" at me.



*yes I know it might be difficult if not impossible to fit a bag of clubs in a Mclaren sports cars boot.
 
Looks to me like a brand extension exercise. Most of the revenue will come from caps and polo shirts with the aspirational logo.

I would be surprised if their business plan forecasts enough club sales to break even. Maybe they will sell some clubs to people rich enough to drive one of their cars, or people who dream of owning one of their cars.

Don’t think PXG is an appropriate comparison. The marketing is a giveaway: PXG is brash American Remington style whereas McLaren going for understated and drawing on the connection with luxury.
 
It will be interesting to see how much a 2.5k set of irons costs on the 2nd hand market in a couple of years..
Unless they're made of some magical material they'll have a similar production cost as everything else...I haven't looked into it as I'm not interested I spending that amount..
Bearing in mind that there will, almost certainly, be a set of irons from another OEM that, at least, matches the performance of these and they'll be considerably cheaper, the only reason to buy these would be the "look at me" value........
I doubt I'll ever get to see a set....and I don't feel I'm missing out.
 
Don't know about a couple of years, but in 15 years a 4-PW set will be about £100 plus 15 years of whatever inflation puts it.

People are comparing with PXG, but a comparison with Reid Lockhart would be more appropriate, I feel.
This will be a very short-lived thing.
 
Not for me, watched a couple of reviews and they just look like bog standard irons. I'm sure there will be Teemu knockoffs shortly that came out the same factory as them.

Seems more like a novelty set, not something a typical golfer would be interested in.
 
Orikoru said:
I think the irons look hideous, with that weird honeycomb pattern on them. They look freebies they'd give you at a TopGolf or something.
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Got to admit these GI irons look like a reinvention of the Nike Ignite irons not pretty. But the players that Rose and Poulter have do look smart IMO.

I just don’t know where the market is for these it’s like the XXIO clubs only those with more money than sense will be buying them but I guess that’s the same for their cars.
 
Lucifer MorningStar said:
Got to admit these GI irons look like a reinvention of the Nike Ignite irons not pretty. But the players that Rose and Poulter have do look smart IMO.

I just don’t know where the market is for these it’s like the XXIO clubs only those with more money than sense will be buying them but I guess that’s the same for their cars.
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It's this 100%. They have no intention of selling these at AG, they are not mass market clubs. It's marketing, promotion, at an elite level. If you are spending £250k on a Mclaren car, what's £2-3k on a set of irons to suit? Different world folks, a different world.
 
Do we know yet which of the established club manufacturers are re-badging their products for Maclaren; there may be trickle down of innovation into their off of the shelf products in a season or twos time?
 
nickh said:
Do we know yet which of the established club manufacturers are re-badging their products for Maclaren; there may be trickle down of innovation into their off of the shelf products in a season or twos time?
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Sure i read it's someone who was at callaway who has had involvement in the design
 
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