Lynx Golf

[Duckster]

Saw their TV ad for the new Black Cat driver during the golf on Sky yesterday.

Though it was very interesting that the ad said nothing about the tech / distance / forgiveness of the driver, just a swanky 30 second slo mo of a bloke swinging it.

If I'm not mistaken, didn't Di Dougherty (Sky Sports Nick Dougherty's Mrs) have something to do with the company? She was all over Twitter for a while posting about Lynx Golf?

She's a brand ambassador for them, Nick signed up for them as well a couple of years ago. Take a close look at the advert again as that's Nick.

 

[dufferman]

She's a brand ambassador for them, Nick signed up for them as well a couple of years ago. Take a close look at the advert again as that's Nick.

Oh wow! I never noticed. I know he was Callaway when a professional on tour. I'll keep a close eye next time I see the ad.

I don't know much about marketing, but Lynx seem to have played down both the "benefits" of the driver (is it forgiving? More distance? More control?) AND the fact the have a European Tour event winner playing their clubs. Seems odd!