Interesting Advertising

[GB72]

Picked up a copy of Today's Golfer today just to see what the latest revamp is like (about the 5th one this year and it was awful but this is not another TG slag off post)

Anyway, I noticed a big double page add for the latest Nike putter with a big picture of Paul Casey on it. Now I would have thought that having spent years trying to get Tiger to use one and finally succeeding in getting him to take one out in a major he would be all over their advertising campaign but not a sign of him.

Not trying to slag off Tiger or anything but just found it interesting that Nike have finally got him using one of their putters then seem not to be promoting the fact

 

[colint]

Maybe the fact that he ditched it after a couple of rounds and said "it's been the worst putting week of my career" has something to do with it ?

 

[HomerJSimpson]

Hasn't Woods gone back to his old putter anyway. I haven't got the latest TG but I thought it had got better this year quite significantly. Their tests seem more diverse (not the same brands winning) and there have been more and better articles. There isn't enough reader interaction either on the forum on via the mag but that is what makes GM so attractive.

 

[GB72]

Maybe the fact that he ditched it after a couple of rounds and said "it's been the worst putting week of my career" has something to do with it ?

True but just being able to show a picture of Tiger using a Nike putter would ship a load to certain types of golfer.

 

[big_mean_bunny]

doubt its a slight on Tiger, probably more to do with a British magazine using a British golfer.

 

[Wildrover]

Maybe the fact that he ditched it after a couple of rounds and said "it's been the worst putting week of my career" has something to do with it ?

Until last week.

 

[Losttheplot]

. There isn't enough reader interaction either on the forum on via the mag but that is what makes GM so attractive.

Good point well presented! All hail GM!!!