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Sky aren’t going to “split†up their subscriptions- they may lose sports to help gain others - for example they are looking to try and get CL back which is going to cost a lot to get so they may cut loose sports that don’t bring in subscribers like Golf.
There is more and more technology being delivered and tested for sat broadcasting - the UK is decades away from having a good enough Internet infrastructure that well enable a “internet broadcaster†to be a big player in the UK sat and digital is going to continue to be the market leading for a long time yet
Also the Premier League will never allow a broadcaster to just sell packages that enable someone to watch just matches of one team only - it would then make the imbalance between the smaller and bigger clubs even more so - it certainly doesn’t help La Liga
Sky pay a lot of money for the premier league - they are going to ensure they get their subscribers to help pay for it
Its interesting, as I gave up my nowtv subscription after the black deal they done last year as it is just to expensive for watching a bit of golf, as do not watch any other sport on nowtv. If they had offered me a similar deal I would probably renewed but did not.
So in some ways it works the other way as well, they lose revenue making subscribers pay for it.